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...Learning Objectives Upon completion of this case, students will be able to: Describe professional roles within the fashion trend forecasting industry. Explain the range of information sources used as the basis for trend information. Explore...

Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

Aurore Bardey

Aurore Bardey is with the London College of Fashion Author affiliation details are correct at time of print publication.

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and

Utkarsha Mehdiratta

Utkarsha Mehdiratta is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the impact of “the perfect body” strategy on consumer behavior. Evaluate the impact of inclusivity on consumer behavior. Understand changing consumer...
...Learning Objectives Upon completion of this case, students should be able to: Explain how manufacturer/retailer demands and negotiation can affect profitability of either party. Describe the types of services that business terms can be made...
...Learning Objectives Upon completion of this case, students should be able to: Describe energy use strategies in one of China’s textile manufacturers. Calculate the impact of external factors, such as government regulation, on energy...

Amber’s Wave

Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Identify steps in starting a new business. Identify challenges of expanding a small business. Outline steps of a business plan for a small business.Introduction...
...Learning Objectives Upon completion of this case, students should be able to: Describe the differences among the six different brands in the H&M portfolio. Analyze the benefits and hazards of H&M’s “house of brands architecture.” Evaluate...
...Learning Objectives Upon completion of this case, students will be able to: Identify and understand the stages of product development that One Two Cosmetics completed in order to develop their signature product. Demonstrate an understanding...
...Learning Objectives Upon completion of this case, students will be able to: Identify the reasons underlying the need to manage issues such as gender representation by fashion brands in a responsible way and with their consumers in mind...
...Learning Objectives Upon completion of this case, students should be able to: Describe who constitutes merchandising management at a department store and their responsibilities. Explain what the retail chain of command means and possible...
...Learning Objectives Upon completion of this case, students should be able to: Explain compelling brand storytelling grounded in heritage Discuss how a brand story may be tied in with a larger narrative, such as a work of literature or art...