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Creating an Effective Mission Statement: Why, How, and Next Steps

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Articulate the purposes of mission statements for fashion brand companies. Create an effective mission statement for a small athletic wear company. Evaluate...

Brand Positioning: Wildfang and Tomboy Style Brands

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define the terms brand, brand identity, and brand differentiation in relation to fashion products. Construct a brand positioning map for tomboy style fashion...

Learning to Document Performance at a Specialty Retailer

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Nancy J. Rabolt

Nancy J. Rabolt

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Judy K. Miler

Judy K. Miler

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Compare the management styles of Joe’s two general managers. Explain the communication problems in this case. Identify the reason for Joe’s poor performance...

Weighing the Options: Should Kristen Buy a Struggling Business?

Joy M. Kozar

and

Sara B. Marcketti

Sara B. Marcketti is an associate professor at Iowa State University, USA, where she serves as an associate director in the Center for Excellence in Learning and Teaching and formerly served as curator at the Textiles and Clothing Museum. Author affiliation details are correct at time of print publication.

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Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Describe the risks of entrepreneurship and buying an existing business. Identify steps to build a successful fashion boutique business. Explain how the analysis...

Dealing with Toxic Consumers: New Balance’s Dilemma

Myles Ethan Lascity

Myles Ethan Lascity is director of the Fashion Media program, and an assistant professor of journalism, at the Southern Methodist University in Dallas, Texas, USA Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define and compare desirable market segmentations from undesirable associations. Describe the ramifications of consumer action and threats to brands. Create plans...

Cotton Incorporated: Promoting a Raw Material

Patty Mitropoulos

,

Patty Mitropoulos

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Michael P. Londrigan

Michael P. Londrigan is Vice President for Academic Affairs at LIM College. Author affiliation details are correct at time of print publication.

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and

Jacqueline M. Jenkins

Jacqueline M. Jenkins is Acting Executive Director of Strategic Planning and Innovation at the Fashion Institute of Technology, USA. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the reasoning behind the creation of industry associations. Define how social values effect raw material sales and production. Analyze the advantages...
...Learning Objectives Upon completion of this case, students should be able to: Differentiate the characteristics and objectives of specialty and department stores. Identify ways that small specialty stores can be successful facing strong...
...Learning Objectives Upon completion of this case, students will be able to: Identify the strengths and weaknesses of Nordstrom’s omnichannel distribution strategy. Differentiate between omnichannel retailers and non-omnichannel retailers...
...Learning Objectives Upon completion of this case, students should be able to: Describe the tenets of merchandise exclusivity in a retail trading area. Explain how specialty stores can meet competition without exclusivity of a label...
...Learning Objectives Upon completion of this case, students should be able to: Explain affiliate marketing and how it operates in the fashion industry. Describe the major affiliate marketing platforms in the fashion industry. Define...