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...Learning Objectives Upon completion of this case, students will be able to: Determine the complexities, challenges, and opportunities associated with a traditional brick-and-mortar retailer acquiring an e-commerce company. Define...
...Learning Objectives Upon completion of this case, students should be able to: Describe the differences among the six different brands in the H&M portfolio. Analyze the benefits and hazards of H&M’s “house of brands architecture.” Evaluate...
...Learning Objectives Upon completion of this case, students should be able to: Identify the pitfalls that led to the descent of BCBG Max Azria. Analyze the steps for revitalizing post acquisition by Marquee Brands.Introduction In 1989, BCBG...

Fashion Retailing

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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In Fashion

Fairchild Books, 2021

Book chapter

...History and development of fashion retailing in the United StatesDiscussion of e-commerce and retail merchandising in the digital worldOrganization of department, specialty, and discount storesDiscussion of sole proprietorships...

The Business of Fashion

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

Search for publications
and

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

Search for publications

In Fashion

Fairchild Books, 2021

Book chapter

...The four levels of the fashion businessThe three common forms of business ownershipThe roles of franchising and licensingThe roles of the designer, the manufacturer, and the retailer in the fashion businessFashion is a business, affected...

Strategic Retail Expansion

International Retailing

Fairchild Books, 2018

Book chapter

...UK retailer Next is a global leader.After studying this chapter, you should be able to:Describe entry strategies available to international retailers and how these strategies affect a retailer’s market exposure and longterm potential...

Fashion Retailing

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

Search for publications
and

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

Search for publications

The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...History and development of fashion retailing in the United StatesOrganization of department stores, specialty stores, and discount storesOrganization for buying and merchandising in chains, leased departments, and franchisesOperation...