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...Learning Objectives Upon completion of this case, students should be able to: Critically assess how the management of multichannel retailing determines the operational integration of different distribution channels. The case illustrates how...

A Story of Target Guest Service

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Nancy J. Rabolt

Nancy J. Rabolt

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Judy K. Miler

Judy K. Miler

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Explain why it is important for retailers to have explicit return policies and procedures. Describe and evaluate examples of poor and good customer...

Conclusion

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Throughout this text, we focused on the successes in the marketplace pertaining to the integration of digital technologies in brick-and-mortar shopping. However, for every success story, there are many retail experiences that don’t quite...

Ellistons Department Store

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...Retailing in physical stores and digital channels, online and mobile, has become increasingly important but also more complex. Distribution and communication channels need to be integrated to make shopping easier through a seamless customer...
...Learning Objectives Upon completion of this case, students should be able to: Differentiate the characteristics and objectives of specialty and department stores. Identify ways that small specialty stores can be successful facing strong...
...Learning Objectives Upon completion of this case, students should be able to: Describe why CRM programs are used by companies. Determine the external factors affecting the efficacy of Wing Tai Retail’s CRM Program, F3. Recommend ways...
...Learning Objectives Upon completion of this case, students should be able to: Develop the ability to identify and positively reduce organizational barriers within retail organizations. Master skills relating to business strategy...

Margins, Markups, and Markdowns

Andrea Kennedy

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Andrea Kennedy is founder of Fashiondex.com and an Assistant Professor of Fashion Merchandising at LIM College. As a designer, she has worked with many labels, including Bob Mackie, Sunny Leigh, Calvin Klein, and Ann Taylor. Author affiliation details are correct at time of print publication.

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Andrea Reyes

Andrea Reyes is an Adjunct Professor at LIM College, The Fashion Institute of Technology, Baruch College, USA. She is also the Chair of the NYC Fair Trade Coalition a network of ethical business owners and advocates as well as co-founder of A. Bernadette, a sustainable lifestyle brand which hosts educational sustainable travel retreats Author affiliation details are correct at time of print publication.

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Francesco Venezia

Francesco Venezia is an Adjunct Professor at The Fashion Institute of Technology, Baruch College of Continuing and Professional Studies and LIM College in New York City. He has worked in the fashion industry merchandising at Ralph Lauren, Calvin Klein Author affiliation details are correct at time of print publication.

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Apparel Costing

Bloomsbury Visual Arts, 2020

Book chapter

...Profitability is the goal of every company. Finding the right profit margin is as essential as finding the right fit of the garment or the right customer for your product. Consistent growth can only be achieved through profitability...
...Learning Objectives Upon completion of this case, students should be able to: Explain why and how technology and innovations have contributed to Amazon’s customer success. Compare and contrast online and brick-and-mortar shopping...

Consumer Brand Engagement

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Establish the connection between consumer engagement, brand communities and brand loyalty.Compare and contrast Engagement and Satisfaction and how each impacts research and business...