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Brand Loyalty

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Explain how co-creation and brand touch points drive brand loyalty.Develop strategies and methods for managing touch points.Evaluate methods of measuring and managing brand loyalty...

Small and medium-sized (SMEs) clothing businesses

Nathalie Evans

,

Nathalie Evans is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Michael Jeffrey

Michael Jeffrey is a retired academic formerly of Manchester Metropolitan University. Author affiliation details are correct at time of print publication.

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Susan Craig

Susan Craig is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Costing for the Fashion Industry

Bloomsbury Visual Arts, 2020

Book chapter

...Introduction The literature on UK entrepreneurs and SMEs is abundant; however, none of it focuses on clothing suppliers. Clothing suppliers in this context are businesses who buy goods from factories/agents overseas and sell them...

Merchandising for a Profit

Bette K. Tepper

Bette K. Tepper is a former faculty member of the Fashion Management Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marla Greene

Marla Greene is Clinical Associate Professor of Fashion Merchandising at LIM College, NYC, US. Author affiliation details are correct at time of print publication.

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Mathematics for Retail Buying

Fairchild Books, 2020

Book chapter

...“The entrepreneur always searches for change, responds to it, and sees it as an opportunity.”Recognize the importance of profit calculations in merchandising decisions.Identify components of a profit and loss statement, including...

Basic Markup Equations Used in Merchandising Decisions

Bette K. Tepper

Bette K. Tepper is a former faculty member of the Fashion Management Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marla Greene

Marla Greene is Clinical Associate Professor of Fashion Merchandising at LIM College, NYC, US. Author affiliation details are correct at time of print publication.

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Mathematics for Retail Buying

Fairchild Books, 2020

Book chapter

...“Strategy without tactics is the slowest route to victory.Tactics without strategy is the noise before defeat.”Identify the types of markups and the use of each in making merchandise decisions.Calculate initial markups, cumulative markups...

Missions, Objectives, and Competitive Strategies of Fashion Businesses

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:missions and objectives of fashion brand companiesdefinitions of brand, brand identity, brand positioning, and brand imageclassifications of fashion brandsthe ways in which businesses within...

The Nature of Luxury Brands

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER YOU WILL BE ABLE TO:Establish craftsmanship and authenticity as the roots of luxury brands.Explain luxury as a culture driven by desires and values beyond price.Assess exclusivity and availability as luxury...

Global Brand Management

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Identify the fallacies in the belief in a global consumer.Explain the influence of national cultures on global brand strategies.Discuss the role of language and semiotics in global brand...

Conclusion

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Throughout this text, we focused on the successes in the marketplace pertaining to the integration of digital technologies in brick-and-mortar shopping. However, for every success story, there are many retail experiences that don’t quite...

Ellistons Department Store

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...Retailing in physical stores and digital channels, online and mobile, has become increasingly important but also more complex. Distribution and communication channels need to be integrated to make shopping easier through a seamless customer...

Management Strategies for Retail Growth

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

...Kurt Geiger storefront Kurt Geiger is currently one of the UK’s most successful footwear retailers; through a mix of distribution strategies via concessions, licences, own stores, and multichannel, it offers well-known brands and its own...