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Legal Aspects of Fashion Businesses

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:definitions and applications of laws designed to protect fashion innovations and designsthe legal aspects of licensing intellectual property in the fashion industrylegal requirements of fashion...

Management Strategies for Retail Growth

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

...Kurt Geiger storefront Kurt Geiger is currently one of the UK’s most successful footwear retailers; through a mix of distribution strategies via concessions, licences, own stores, and multichannel, it offers well-known brands and its own...

Ralph Lauren: Adding a Diffusion Line or Sub-brand

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define and provide examples of diffusion lines and sub-brands for a fashion company. Analyze the advantages and disadvantages for a fashion company to add...

Sub-Par Inventory: An Issue of Sizing

Antigone Kotsiopulos

Antigone Kotsiopulos

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Molly Eckman

Molly Eckman is a professor at Colorado State University. Author affiliation details are correct at time of print publication.

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Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Determine what changes can be made to a merchandise assortment to improve sales and profit. Describe what factors are involved in a successful merchandise...

Rothy’s

Introductory business case

...Learning Objectives Upon completion of this case, students will be able to: Describe sustainability and identify the differences between creating economic and social value. Analyze Rothy’s value proposition. Evaluate Rothy’s branding...

Amber’s Wave

Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Identify steps in starting a new business. Identify challenges of expanding a small business. Outline steps of a business plan for a small business.Introduction...

Marketing for the Retailer

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Fashion Industry and Its Careers

Fairchild Books, 2020

Book chapter

...In the previous chapter, promotion was examined from the perspectives of designers and manufacturers of fashion products. In this chapter, we examine how retailers penetrate their markets and use promotion. Take, for example, H&M and how...

Global awareness and new markets

Nathalie Evans

,

Nathalie Evans is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Michael Jeffrey

Michael Jeffrey is a retired academic formerly of Manchester Metropolitan University. Author affiliation details are correct at time of print publication.

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Susan Craig

Susan Craig is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Costing for the Fashion Industry

Bloomsbury Visual Arts, 2020

Book chapter

...Introduction Many companies already operate globally and those who are not will probably have ambitions to do so. The aim of this chapter is to provide some practical background knowledge to offshore garment costing and production. The aim...
...Learning Objectives Upon completion of this case, students will be able to: Determine the complexities, challenges, and opportunities associated with a traditional brick-and-mortar retailer acquiring an e-commerce company. Define...
...Learning Objectives Upon completion of this case, students should be able to: Define Di$count Universe’s brand identity and brand position in relation to its competitors. Describe the users of Di$count Universe merchandise and reasons...