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  • Digital Merchandising
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The history and evolution of visual merchandising

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...In order to understand the ‘why’ of visual merchandising, it is important to know how and when it all began. Chapter 2 will look at the history of visual merchandising over the past century, addressing how it is has evolved from one decade...

Digital Communication, Social Media, and Mediatization

Myles Ethan Lascity

Myles Ethan Lascity is director of the Fashion Media program, and an assistant professor of journalism, at the Southern Methodist University in Dallas, Texas, USA Author affiliation details are correct at time of print publication.

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Communicating Fashion : Clothing, Culture, and Media

Bloomsbury Visual Arts, 2021

Book chapter

...The now-classic Amy Heckling film Clueless is remembered for introducing the world to snappy catchphrases like “Whatever!” and “As if!” and memorable actors Brittany Murphy and Stacey Dash. However, one scene in the film that seemed rather...

Designing in Fast Fashion

Alice Payne

Alice Payne is a Senior Lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research. Author affiliation details are correct at time of print publication.

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Designing Fashion’s Future : Present Practice and Tactics for Sustainable Change

Bloomsbury Visual Arts, 2021

Book chapter

...Fast fashion is fashion’s new paradigm in the twenty-first century. It is an approach to bring on-trend fashion product to market quickly through supply chain innovations such as just-in-time (JIT) and quick response (QR...

Conclusion: The End of Fashion Film

Nick Rees-Roberts

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France. Author affiliation details are correct at time of print publication.

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Fashion Film : Art and Advertising in the Digital Age

Bloomsbury Visual Arts, 2016

Book chapter

...“Fashion time does not unfold in a smooth, linear way, but is made of various moments that point to its disjointing and acceleration,” Rocamora, “New Fashion Times,” pp. 61–77, at p. 67. writes Agnè s Rocamora, who explains how...

Conclusion

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

Search for publications

Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Throughout this text, we focused on the successes in the marketplace pertaining to the integration of digital technologies in brick-and-mortar shopping. However, for every success story, there are many retail experiences that don’t quite...

Visual merchandising and store design

Dimitri Koumbis

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

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An Introduction to Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Storefronts need to draw customers in with strong brand representation, to allow sales teams inside to provide the customer service necessary to make the final sale. Established retailers, such as Primark, are fully aware of the importance...

Introduction

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

Search for publications

Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Immersive retail. Branded experiences. Innovative technologies. The brick-and-mortar retail environment is rapidly changing to meet the needs of fickle customers. Retailers are competing with pure play e-commerce sites, omnichannel...
...Learning Objectives Upon completion of this case, students should be able to: Create a comprehensive mission and vision statement for Refinery29 that ensures both profitability and sustainability, while remaining as a tactical and ethical...

#parisienne

Agnès Rocamora

Agnès Rocamora is Reader in Social and Cultural Studies at the London College of Fashion, University of the Arts London, UK. Author affiliation details are correct at time of print publication.

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Paris, Capital of Fashion

Bloomsbury Visual Arts, 2019

Book chapter

...Scenes of Paris featured on the fashion-related Instagram account @parisianvibe. Photo by @tamaramory. Introduction In Fashioning the City: Paris, Fashion and the Media, I looked at the reproduction of the Paris myth in the French fashion...
...Learning Objectives Upon completion of this case, students should be able to: Describe the profile of e-commerce consumer categories. Identify new forms of consumer services and purchasing and describe reasons why they have become...