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  • Celebrity Branding and Influencers
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...Learning Objectives Upon completion of this case, students will be able to: Explore why collaborations with idols are so important in the marketing of fashion and cosmetics in China. Analyze what ultimately caused consumers to boycott...

Fashion and Celebrity

Maureen Brewster

Adjunct Instructor, Parsons School of Design, USA Author affiliation details are correct at time of print publication.

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Lesson plan

...Introduction This unit explores the development and gradual fusion of fashion and celebrity culture over the past century. It will draw upon multiple theoretical and methodological approaches from the fields of fashion, media, and celebrity...

Collaboration and connection

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

Book chapter

...CELEBRITY ENDORSEMENTHigh-profile celebrities often rub shoulders with top designers. Actress Sarah Jessica Parker and fashion designer, Creative Director and Founder of Giles Deacon group, Couture Fashion House, Giles Deacon attend...

Fashion Dolls, Supermodels, and Celebrities

Judith C. Everett

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Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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and

José Blanco F.

José Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US. Author affiliation details are correct at time of print publication.

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Guide to Producing a Fashion Show

Fairchild Books, 2018

Book chapter

...After reading this chapter, you should be able to discuss:The definition of fashion showInnovations from influential fashion designers in fashion show historyInvolvement of various associations in fashion show historyContributions by retail...

Consumers’ Role in Fashion Adoption

Eundeok Kim

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Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA. Author affiliation details are correct at time of print publication.

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Ann Marie Fiore

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Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events, and Hospitality Management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Alice Payne

Alice Payne is a Senior Lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research. Author affiliation details are correct at time of print publication.

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and

Hyejeong Kim

Hyejeong Kim was formerly an associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA. Author affiliation details are correct at time of print publication.

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Fashion Trends : Analysis and Forecasting

Bloomsbury Visual Arts, 2021

Book chapter

...Objectives Identify the stages of the innovation adoption process Identify how attributes of an innovation and personal characteristics of consumers affect the rate of adoption of an innovation Identify how fashion firms can use...
...Learning Objectives Upon completion of this case, students will be able to: Define KVD Vegan Beauty’s brand identity and establish its brand positioning. Examine and discuss the advantages and disadvantages of the brand’s new identity...

Luxury Brand Management in a Digital World

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Describe the digital challenge to luxury’s exclusivity and accessibility.Explain how luxury brands integrate digital and offline stores.Assess the digital strategies of luxury managers...
...Learning Objectives Upon completion of this case, students should be able to: Identify the components of luxury that make it different from mass-market fashion. Define Richard Mille’s concept of legitimacy. Understand the importance...
...Learning Objectives Upon completion of this case, students should be able to: Explain affiliate marketing and how it operates in the fashion industry. Describe the major affiliate marketing platforms in the fashion industry. Define...

Media and PR

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

Book chapter

...RED CARPET EVENTSSinger Billie Eilish attends the 92nd Annual Academy Awards in Hollywood in a Chanel suit. Having a high-profile celebrity or influencer wear your brand can generate media and consumer interest.The media industry as a whole...