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Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

Aurore Bardey

Aurore Bardey is with the London College of Fashion Author affiliation details are correct at time of print publication.

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and

Utkarsha Mehdiratta

Utkarsha Mehdiratta is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the impact of “the perfect body” strategy on consumer behavior. Evaluate the impact of inclusivity on consumer behavior. Understand changing consumer...
...Learning Objectives Upon completion of this case, students should be able to: Investigate the planning required for adding new sizing to original designs. Identify future challenges for planning the resizing of the designs and possible...
...Learning Objectives Upon completion of this case, students should be able to: Research and describe the significant yet underserved plus-sized clothing consumer market. Develop an effective promotional plan that educates consumers about...

Developing Assortment Plans

Richard Clodfelter

Richard Clodfelter is at the University of South Carolina. Author affiliation details are correct at time of print publication.

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Retail Buying : From Basics to Fashion

Fairchild Books, 2018

Book chapter

...Identify the purposes of assortment planning.Describe how assortment planning differs by product categories.Describe how store policies affect assortment planning.Differentiate between stock breadth and stock depth.Explain how to determine...