...Learning Objectives Upon completion of this case, students should be able to: Describe the advantages and disadvantages for a manufacturer in licensing apparel with a brand name. Compare the roles and responsibilities of a licensee...
Save this Search
Send me email alerts whenever new content is added that matches this search.
You will receive email alerts for this search. Use My Content to manage your search alerts.
Are you sure you want to remove the search term from "My Saved Searches"?
This item is only available to the members of institutions that have purchased access. If you belong to such an institution please Log In
Sign in to Your Personal Account
Use your personal account to save 'favourite' commentary, chapters and books. Sign in now