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  • Estee Lauder
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...Learning Objectives Upon completion of this case, students will be able to: Explore why collaborations with idols are so important in the marketing of fashion and cosmetics in China. Analyze what ultimately caused consumers to boycott...

All Ages, All Races, All Sexes

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...Rapper Nicki Minaj (left) and singer Ricky Martin tape an interview at Good Morning America at the ABC Times Square studios on February 15, 2012, in New York City.Outline the importance of the beauty industry by discussing Estée...

Retail consumer markets

Dimitri Koumbis

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

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An Introduction to Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Retailers will enter into leases with management companies who offer built to suit, allowing retailers to design and build their shops to meet the needs of the consumer markets they are entering. This uniquely designed J.Crew shop...