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The Business of Fashion

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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and

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...The four levels of the fashion businessThe three common forms of business ownershipThe role of franchising and licensingThe role of the designer, the manufacturer, and the retailer in the fashion businessFashion is a business, affected...