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Visual Merchandising Options: Hanging on to a Top Seller

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students will be able to: Evaluate visual merchandising strategies at the wholesale and retail levels for a specific product category. Create a marketing tool for brick-and-mortar...

Necklines

Nora M. MacDonald

Nora M. MacDonald is a professor at West Virginia University. Author affiliation details are correct at time of print publication.

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Principles of Flat-Pattern Design

Fairchild Publications, 2010

Book chapter

...A neckline is the outline of a bodice around the neck or upper torso. It can serve as the focal point to draw attention to the face and shoulder area, or it can serve as a base for collar development. The neckline on the basic sloper...

Necklines

Steven Stipelman

Steven Stipelman is a professor at the Fashion Institute of Technology. He has taught at Parsons School of Design and Marist College and has conducted workshops at colleges and universities around the country. In addition to working as staff illustrator at Henri Bendel in New York City, Stipelman was a fashion artist at Women&s Wear Daily for 25 years. Author affiliation details are correct at time of print publication.

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Illustrating Fashion : Concept to Creation

Fairchild Books, 2017

Book chapter

...One of the simplest garment details to draw is the neckline. Its simplicity, however, should not be underestimated as it is directly under the head and therefore takes on an added importance because it helps to frame the face.Unlike...