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...Learning Objectives Upon completion of this case, students should be able to: Explain trademark and copyright infringement in the fashion industry. Demonstrate how counterfeits can be damaging to businesses. Describe the ramifications...

How Ethics and Social Responsibility Impact Consumer Behavior

Patricia Mink Rath

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Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

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Stefani Bay

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Stefani Bay, M.A. is an Associate Professor at The Illinois Institute of Art-Chicago, USA, where she teaches Global Marketing and Entrepreneurship. She is co-author of The Why of the Buy and In an Influential Fashion: An Encyclopedia of 19th & 20th Century Designers and Retailers Who Transformed Dress (Greenwood Publishing). Her background includes the 10-year ownership and operation of a chain of retail stores and multi-level marketing company as well as an engagement as Director of Public Relations for several well-known restaurant chains. Author affiliation details are correct at time of print publication.

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Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

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Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

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The Why Of The Buy : Consumer Behavior and Fashion Marketing

Fairchild Books, 2015

Book chapter

...✓ What the concepts of ethics and social responsibility encompass✓ How specific ethical and social issues can influence consumer buying decisions✓ Why consumer theft and counterfeiting affect consumers as well as fashion marketers✓ Why...
...Learning Objectives Upon completion of this case, students should be able to: Explain the difference between gray goods and counterfeit goods. Describe the characteristics of trademarked goods. Analyze the relationships between retailers...

Processes and Pitfalls in Fashion Design and Product Development

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Recognize inspiration and development processes that influence fashion designDifferentiate among various methods implemented in design processes and explore the role of ethics...

Litigation Strategies in Fashion Law

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction This chapter reviews the full range of strategies and techniques available to fashion companies involved in legal conflicts, particularly regarding intellectual property. Among the topics discussed are how to choose...

Illegal and Unethical Trade Activity

Elena E. Karpova

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Elena E. Karpova is an Associate Professor in the Department of Apparel, Events, and Hospitality management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Grace I. Kunz

Grace I. Kunz is Professor Emerita at Iowa State University. Author affiliation details are correct at time of print publication.

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Myrna B. Garner

Myrna B. Garner is Professor Emerita at Illinois State University. Author affiliation details are correct at time of print publication.

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Going Global : The Textile and Apparel Industry

Fairchild Books, 2021

Book chapter

...Eighty percent of consumers admitted that they bought fake or pirated goods regularly, with little remorse or concern for the consequences (International Chamber of Commerce (2009)).Upon completion of this chapter, you will be able...

Louis Vuitton Versus My Other Bag

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...The fashion industry is a serious sector of the global economy. Fashion is a dynamic business; trends change fast and companies need to react fast. Having a fashion brand requires not only good taste and a love for fashion, but also good...

Ethics in Fashion

Andrew Reilly

Andrew Reilly, PhD, is an Associate Professor of Fashion Design and Merchandising at University of Hawaii, Manoa, US. Author affiliation details are correct at time of print publication.

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The Meanings of Dress

Fairchild Books, 2019

Book chapter

...After you have read this chapter, you will understand: The complex relationships between ethics and the fashion industry Some specific types of ethical dilemmas in the fashion industry...

Rothy’s

Introductory business case

...Learning Objectives Upon completion of this case, students will be able to: Describe sustainability and identify the differences between creating economic and social value. Analyze Rothy’s value proposition. Evaluate Rothy’s branding...
...Learning Objectives Upon completion of this case, students should be able to: Describe the importance of e-commerce retail and the position that Amazon holds within this marketplace. Explain the growth and operations challenges that Amazon...