Skip to main content
Loading
Loading

Results

  • Web Marketing
Sort By:  1-10 of 181 (19 pages)
Results per page:
         

Photographing Street Style: Bill Cunningham and Beyond

Brent Luvaas

Brent Luvaas is Assistant Professor of Anthropology in the Department of Culture and Communication at Drexel University, USA Author affiliation details are correct at time of print publication.

Search for publications

Article

...From “On the Street” to the Streets Online Bill Cunningham, the octogenarian New York Times photographer, oft seen cruising the avenues of Manhattan on his trusty Schwinn bicycle, is frequently credited with being “the original street-style...

The Future for Under Armour

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...US athletic apparel company Under Armour, Inc. has experienced large-scale and consistent growth since it was established in 1996, but the company has a continuing need to maintain brand equity as they compete worldwide with other...

The Business of Blogging: Free Labour, Freelancing, and Free Stuff

Brent Luvaas

Brent Luvaas is Assistant Professor of Anthropology in the Department of Culture and Communication at Drexel University, USA Author affiliation details are correct at time of print publication.

Search for publications

Street Style : An Ethnography of Fashion Blogging

Bloomsbury Academic, 2018

Book chapter

...Everyone’s a marketer now We want to make you into a rock star! That was what the Chief Strategy Officer for a New York-based department store told me – without any hint of irony – as we chatted, four months before their local launch...

Creative Thinking: Getting Outside the Box

Judy Bell

Judy Bell is a columnist for design:retail magazine and the founder and CEO of Energetic Retail. She is the former Group Manager of Creative Merchandising Solutions for Target. She is the recipient of the Markopoulous Award and was named a Retail Design Luminary. Author affiliation details are correct at time of print publication.

Search for publications
and

Kate Ternus

Kate Ternus is a former marketing instructor at Century College, US, a community college where she taught for more than twenty years. While at Century, she was named Outstanding Faculty Member in 2008. Her earlier retail career included visual merchandising, sales management, and special events at Dayton's, Donaldson's, Meier & Frank, Macy's, Casual Corner, and Nelson's Furniture in Minnesota, Oregon, and New York City. She also developed curriculum for and taught courses for the Certified Festival Manager program at the University of Minnesota's Tourism Center. Author affiliation details are correct at time of print publication.

Search for publications

Silent Selling : Best Practices and Effective Strategies in Visual Merchandising

Fairchild Books, 2017

Book chapter

...Bergdorf Goodman’s mesmerizing Gold Award-winning “Crystal Ball” window, Fifth Avenue, New York, November 2015. Photo by WindowsWear. Copyright WindowsWear PRO http://pro.windowswear.com contact@windowswear.com 1.646.827.2288. 3 It Begins...

Portfolio Building, Branding, and Networking

Shannon Burns-Tran

Shannon Burns-Tran

Search for publications
and

Jenny B. Davis

Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor. Author affiliation details are correct at time of print publication.

Search for publications

Style Wise : A Practical Guide to Becoming a Fashion Stylist

Fairchild Books, 2018

Book chapter

...Chapter Topics Call Sheet In this chapter you will learn: What to include in a portfolio How to create a digital and a hardcopy portfolio Marketing tools...

Developing and Maintaining Profitable Customer Relationships

Patricia Mink Rath

,

Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

Search for publications

Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

Search for publications
and

Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion : A Global Perspective

Fairchild Publications, 2012

Book chapter

...This chapter offers an overview of marketing and fashion marketing, explains marketers' long-term goals and the basic elements of the marketing process, and outlines the directions fashion marketing is moving in our global economy. What do...

Dress in the Workplace

Kimberly A. Miller-Spillman

Kimberly A. Miller-Spillman, PhD, is Associate Professor in the Retailing and Tourism Management Department of the University of Kentucky, US. Author affiliation details are correct at time of print publication.

Search for publications

The Meanings of Dress

Fairchild Books, 2019

Book chapter

...After you have read this chapter, you will understand: How dress facilitates or hinders human interaction in the workplace Why dress helps individuals acquire, learn, and perform job roles...

Fashion Show Promotion

Judith C. Everett

,

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications
and

José Blanco F.

José Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US. Author affiliation details are correct at time of print publication.

Search for publications

Guide to Producing a Fashion Show

Fairchild Books, 2018

Book chapter

...Designer Zac Posen, actress Jessica Alba, model Heidi Klum and journalist Nina Garcia walk the runway at the Project Runway fashion show during New York Fashion Week 2017. (Photo by Frazer Harrison/ Getty Images For NYFW: The Shows)After...

Fashion and mobile media

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

Search for publications

The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

Book chapter

...This chapter introduces:The rise of mobile media in fashion marketing and the mobile ‘journey’.The development of mobile devices as hubs for fashion communication and the use of ‘mobile first’ marketing strategies.The use of notifications...
...Learning Objectives Upon completion of this case, students should be able to: Explain affiliate marketing and how it operates in the fashion industry. Describe the major affiliate marketing platforms in the fashion industry. Define...