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The Art, Craft, and Business of Tailoring

Milva Fiorella Di Lorenzo

Milva Fiorella Di Lorenzo is an instructor at Miami International University. Author affiliation details are correct at time of print publication.

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Tailoring Techniques for Fashion

Fairchild Publications, 2010

Book chapter

...Objectives After you have read this chapter, you should be able to discuss: The definition of tailoring The history of tailoring Tailoring’s essential steps The business of tailoring Tailoring is the process of creating and modifying...

Measuring Brand Value

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Distinguish brand equity from brand valuation and derive brand value.Discuss and assess the various methods for measuring brand value.Understand how to manage brand value in Luxury and Mass...

Dreams on Paper

Joy Spanabel Emery

Joy Emery is Professor Emerita of Theatre and the Curator of The Commercial Pattern Archive at the University of Rhode Island, USA. Author affiliation details are correct at time of print publication.

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The Culture of Sewing : Gender, Consumption and Home Dressmaking

Berg, 1999

Book chapter

...The title is taken from the exhibition ‘Dreams on Paper: Home Sewing In America’ at the Fashion Institute of Technology in New York, February through April 1997. The exhibit was dedicated to the memory of co-curator, Betty Williams...

Making Fashion Transparent

Iva Jestratijevic

Iva Jestratijevic

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and

Nancy A. Rudd

The Ohio State University Author affiliation details are correct at time of print publication.

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Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...In recent decades, tragic events in the fashion industry have led to increased expectations among consumers to know where, by whom, and under what conditions their clothing was produced. Although the need for supply chain transparency...

Max Mara

Designer biography

...Max Mara’s founder Achille Maramotti trained as a lawyer, but his family was already established in the Italian fashion system. His great-grandmother Marina Rinaldi headed an important tailoring atelier in Reggio Emilia and his mother...

The Brand Promise

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Discuss how personas and archetypes inform brand promises.Compare and contrast luxury, non-luxury, and mass brand promises.Assess how brand promises differ in socially responsible company...

Product Returns for Omnichannel Fashion Retailer, QVC

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Describe challenges of omnichannel retailing of fashion merchandise. Assess merchandising options associated with fashion brands with high levels of returns...

The Fashion Show: from Couturier to Catwalk

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Naomi Campbell loses her balance on the Autumn/Winter Vivienne Westwood catwalk in 1993.The fashion show is a defining event in a designer’s career. For newcomers and veterans alike, nothing quite matches the twenty minutes in which...
...Learning Objectives Upon completion of this case, students should be able to: Describe the characteristics of fast fashion. Evaluate the impact of fast fashion on the environment. Analyze strategies used by a fast-fashion company...

Fashion Forecasting Theories

Lorynn R. Divita

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching. Author affiliation details are correct at time of print publication.

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Fashion Forecasting

Bloomsbury Academic, 2019

Book chapter

...In fashion you are supposed to hate what you have loved before.I cannot do that. Objectives Identify the directional theories of fashion change—their source, basic tenets, and predictive power Analyze current fashion within a theoretical...