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Fashion Marketing and Merchandising

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.In ancient times, people “shopped” in open-air markets and bazaars...

Hoyningen-Huene, George

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...George Hoyningen-Huene (1900–1968) is remembered as one of the finest fashion photographers of the 1920s and 1930s. He was born in St. Petersburg, Russia, to a Baltic nobleman, the chief equerry to Tsar Alexander III, and an American mother...

Manufacturers, Factory Layouts, and Production Systems for Assembly

Janace E. Bubonia

Janace E. Bubonia, PhD, is Professor and Chair of the Department of Design, Merchandising and Textiles at Texas Christian University. She has taught classes in design and product development, fashion illustration, fashion show production, promotion, and textile testing among others. She is a member of the International Textile and Apparel Association (ITAA) and the American Association of Textile Chemists and Colorists (AATCC). Author affiliation details are correct at time of print publication.

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Apparel Production Terms and Processes

Fairchild Books, 2017

Book chapter

...Apparel manufacturing is the process of cutting and sewing garments from purchased fabrics, or the combination of mill and production functions. Manufacturers An apparel or textile production facility or factory, owned and operated by one...
...Learning Objectives Upon completion of this case, students should be able to: Explain how manufacturer/retailer demands and negotiation can affect profitability of either party. Describe the types of services that business terms can be made...

Los Angeles

Unravelling the Rag Trade : Immigrant Entrepreneurship in Seven World Cities

Berg Publishers, 2002

Book chapter

...Introduction Immigrants dominated the Los Angeles garment manufacturing industry in the past, and they still do.For a personal account of the early garment industry in Los Angeles, see Orfalea (1999). However, Los Angeles...
...Learning Objectives Upon completion of this case, students should be able to: Explain how exclusive distribution can help a retailer and manufacturer, but possibly hurt other retailers. Describe the implications of a buyer and manufacturer...
...Learning Objectives Upon completion of this case, students should be able to: Describe how and why advertising campaigns may affect audiences from different countries and cultures differently. Explain how a company’s image can be relayed...
...Learning Objectives Upon completion of this case, students should be able to: Identify reasons, other than sales performance, that a buyer would not reorder merchandise. Explain why good communication is important between a client...

Manufactured Cellulosic And Regenerated Protein Fibers

Virginia Hencken Elsasser

Virginia H. Elsasser, ITAA, ESRAB, is an Associate Professor in the Fashion in the Communication and Fine Arts Department of Centenary College. She has taught courses focusing on textiles, sociology of clothing, design, and retailing. She is a member of International Textile and Apparel Association (ITAA) and Educators for Socially Responsible Apparel Business (ESRAB). Author affiliation details are correct at time of print publication.

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Textiles : Concepts and Principles

Fairchild Publications, 2010

Book chapter

...Introduction Manufactured cellulosic and regenerated protein fibers are created from materials that cannot be used for fibers in their original state. For example, cotton linters cannot be spun into cotton, but they can be used to create...

Apparel Supply Chain

Janace E. Bubonia

Janace E. Bubonia, PhD, is Professor and Chair of the Department of Design, Merchandising and Textiles at Texas Christian University. She has taught classes in design and product development, fashion illustration, fashion show production, promotion, and textile testing among others. She is a member of the International Textile and Apparel Association (ITAA) and the American Association of Textile Chemists and Colorists (AATCC). Author affiliation details are correct at time of print publication.

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Apparel Production Terms and Processes

Fairchild Books, 2017

Book chapter

...The apparel industry’s global supply chain includes all processes from fibers and fabric development to garment production, finishing, packaging, and distribution to retail venues.Ellen Martin, vice president of Information and Supply Chain...