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Media and PR

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

Book chapter

...RED CARPET EVENTSSinger Billie Eilish attends the 92nd Annual Academy Awards in Hollywood in a Chanel suit. Having a high-profile celebrity or influencer wear your brand can generate media and consumer interest.The media industry as a whole...

Public Relations

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“In recent years, the business of fashion PR has been transformed by a series of seismic forces. Digital technology has reshaped the media landscape, giving rise to new communications strategies rooted in the realities of the Internet...

Writing for Public Relations

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:The role of public relations in fashion communicationHow to strategically write news releases for print and broadcast resourcesMedia kit contents and how...