Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.
Fashion Promotion: Building a Brand Through Marketing and Communication
Bloomsbury Visual Arts, 2021
...RED CARPET EVENTSSinger Billie Eilish attends the 92nd Annual Academy Awards in Hollywood in a Chanel suit. Having a high-profile celebrity or influencer wear your brand can generate media and consumer interest.The media industry as a whole...
...“In recent years, the business of fashion PR has been transformed by a series of seismic forces. Digital technology has reshaped the media landscape, giving rise to new communications strategies rooted in the realities of the Internet...
...After you have read this chapter, you should be able to discuss the following:The role of public relations in fashion communicationHow to strategically write news releases for print and broadcast resourcesMedia kit contents and how...
Save this Search
Send me email alerts whenever new content is added that matches this search.
You will receive email alerts for this search. Use My Content to manage your search alerts.
Are you sure you want to remove the search term from "My Saved Searches"?
This item is only available to the members of institutions that have purchased access. If you belong to such an institution please Log In
Sign in to Your Personal Account
Use your personal account to save 'favourite' commentary, chapters and books. Sign in now