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Marketing Research in Fashion

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:marketing research processes used by fashion companies throughout the supply chaintypes of marketing research used by fashion companies, including analysis of economic indicators, market...

Tailoring

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Tailoring is the art of designing, cutting, fitting, and finishing clothes. The word tailor comes from the French tailler, to cut, and appears in the English language during the fourteenth century. In Latin, the word for tailor was sartor...

Introduction

Old Clothes, New Looks : Second Hand Fashion

Berg Publishers, 2005

Book chapter

...The idea for this book originated in a chance conversation over ten years ago when we, the editors, discovered a shared scholarly interest in second hand clothing. As a museum curator and a design historian, specializing in dress...

Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

Aurore Bardey

Aurore Bardey is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Utkarsha Mehdiratta

Utkarsha Mehdiratta is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the impact of “the perfect body” strategy on consumer behavior. Evaluate the impact of inclusivity on consumer behavior. Understand changing consumer...

Vintage Whores and Vintage Virgins: Second Hand Fashion in the Twenty-first Century

Alexandra Palmer

Alexandra Palmer is the Nora E. Vaughan Fashion Costume Senior Curator at the Royal Ontario Museum, Toronto, Canada. She also teaches at the University of Toronto. Author affiliation details are correct at time of print publication.

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Old Clothes, New Looks : Second Hand Fashion

Berg Publishers, 2005

Book chapter

...Why would you wear a new Dior dress that six other women are wearing at the same party when you can buy a dead-designer dress and nobody will have it?Contemporary Western fashionable dress offers numerous style options that cross...

Consumer Research

Lorynn R. Divita

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching. Author affiliation details are correct at time of print publication.

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Fashion Forecasting

Bloomsbury Academic, 2019

Book chapter

...I am in the fashion business but I feel when I design I’m in the business of trying to figure out what people want and why they want it. One of the main reasons that I do work in the fashion industry is because I’m intrigued about why...

Introduction

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...This section includes case studies that focus on the challenges and opportunities professionals in the fashion industry face and the decisions they make in the areas of fashion marketing and branding. Marketing is the “management process...

Crafting Appearances: The Second Hand Clothing Trade and Dress Practices in Zambia

Karen Tranberg Hansen

Karen Tranberg Hansen is Professor of Anthropology at Northwestern University, USA. Author affiliation details are correct at time of print publication.

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Old Clothes, New Looks : Second Hand Fashion

Berg Publishers, 2005

Book chapter

...Many American and European travelers who have ventured into African cities in recent years have taken notice of the vibrant markets in second hand clothing. The displays of a vast volume of clothing and the piles of T-shirts emblazoned...

Luxury

Jonathan Faiers

Jonathan Faiers is Professor of Fashion Thinking at Winchester School of Art, University of Southampton, UK, publishes internationally on fashion and textiles, and is editor of the journal Luxury: History, Culture, Consumption. Author affiliation details are correct at time of print publication.

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Article

...History and Significance of Luxury in Clothing Although virtually impossible to identify historical points of origin for luxury’s association with fashion—after all, costly garments and accessories have been worn since time immemorial...
...Martin Margiela was born in Limbourg, Belgium, in 1959. He was schooled at the Antwerp Royal Academy and assisted Jean Paul Gaultier from 1984 to 1987. In 1987 Margiela founded Maison Martin Margiela (MMM) in Paris. MMM’s output is known...