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Music and Fashion

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The relationship between fashion and popular music is one of abundant and mutual creativity. Reciprocal influences have resulted in some of the most dynamic apparel visualizations ever created in popular culture. Some exist as memorable...

Writing for Advertising

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:The role of writing for fashion advertisingWhat a situation analysis is and how to prepare oneHow to write strategically for print and broadcast advertisementsHow...

Direct Marketing And Sales Promotion

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“People continue to value direct marketing and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part...

Celebrities

Pamela Church Gibson

Pamela Church Gibson is Reader in Cultural and Historical Studies at the London College of Fashion. Author affiliation details are correct at time of print publication.

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The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...In November 2003, the Prince’s Trust, an organization set up by Prince Charles to help disadvantaged young people, organized a charity event in the Albert Hall: “Fashion Rocks,” a collaboration between the worlds of music and fashion...

Writing for Broadcast Media

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:The role of writing in broadcast journalismHow news stories and features are written for broadcast mediaHow documentaries and cable broadcast channels incorporate...

Traditional Media

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“Despite the juggernaut of broadcast journalism, new media, news apps and podcasts cropping left and right, over half of the world’s population turns to a newspaper for credible information, every day.”After reading this chapter, you should...

Agnès B

Designer biography

...Born Agnès Troublé in the Parisian suburb of Versailles in 1941 to a wealthy Catholic family, the eventual founder of Agnès B was encouraged in her love of art from a young age. While studying to be a museum curator at the École Nationale...

Menswear and the Media

Michael P. Londrigan

Michael P. Londrigan is Vice President for Academic Affairs at LIM College. Author affiliation details are correct at time of print publication.

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Menswear : Business to Style

Fairchild Books, 2009

Book chapter

...In this chapter, you will learn the following:the different forms of media used in the marketing of menswearthe difference between public relations and advertising and their impact on the industryhow to use media effectively to market...