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Fashion and Sociology

Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004), Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016). Author affiliation details are correct at time of print publication.

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Bibliographic guide

...Fashion as a research topic has been marginal and never been popular or mainstream in the field of social sciences. It was a topic often taken up by philosophers and moral and social critics in the first half of the nineteenth century...

Redesigning the Brand

Kaled K. Hameide

Kaled K. Hameide is based at Montclair State College. Author affiliation details are correct at time of print publication.

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Fashion Branding : Unraveled

Fairchild Books, 2011

Book chapter

...In this chapter, we will examine the effects of the new environment created by technologies and innovations discussed in chapter 7 on the brand concept and branding process. In previous chapters, we formulated a definition that captured...

Innovation and Novelty

Lorynn R. Divita

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching. Author affiliation details are correct at time of print publication.

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Fashion Forecasting

Bloomsbury Academic, 2019

Book chapter

...The essence of fashion is changeability. It satisfies the curiosity, the human drive towards what is new. Objectives Describe the characteristics of an innovation and how one becomes a trend Identify the key individuals who propel...

Fashion and Anthropology

Brent Luvaas

Brent Luvaas is Assistant Professor of Anthropology in the Department of Culture and Communication at Drexel University, USA Author affiliation details are correct at time of print publication.

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Article

...An Anthropological Approach to Fashion Throughout most of the discipline’s over 200-year history, anthropology’s attitude toward fashion has ranged somewhere between mild suspicion and outright hostility. Aside from a couple of early...

Brand Positioning: Wildfang and Tomboy Style Brands

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define the terms brand, brand identity, and brand differentiation in relation to fashion products. Construct a brand positioning map for tomboy style fashion...

Fashion marketing and communication

Susan Dillon

Susan Dillon is Principal Lecturer and Subject Group Leader for Fashion and Jewellery at Sheffield Hallam University, UK. Author affiliation details are correct at time of print publication.

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The Fundamentals of Fashion Management

Bloomsbury Visual Arts, 2018

Book chapter

...Fashion communication is about the power of the brand and the logo.© Robert Alexander via Getty ImagesFashion marketing could be described as the face of the fashion industry, combining elements of promotion, advertising, design...

The Social Psychology of Dress

Kim K.P. Johnson

Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota. Author affiliation details are correct at time of print publication.

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and

Sharon Lennon

Sharon Lennon

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Bibliographic guide

...What Is the Social Psychology of Dress? In response to the question of what is the social psychology of dress, one first needs to address two related questions: what is dress and what is social psychology? The term dress has been defined...

Customer Behavior

Lynda Rose Poloian

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation. Author affiliation details are correct at time of print publication.

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Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Fairchild Publications (US), 2003

Book chapter

...After completing this chapter you should be able to:Discuss how individual and group variables shape retail shopping behavior.Relate how demographics and psychographics influence customer behavior.Describe current societal factors that have...

Brand Loyalty

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Explain how co-creation and brand touch points drive brand loyalty.Develop strategies and methods for managing touch points.Evaluate methods of measuring and managing brand loyalty...

The Current State of Fashion—the Supremacy of Style

Otto von Busch

Otto von Busch is Associate Professor of Integrated Design at Parsons School of Design, The New School, USA. Author affiliation details are correct at time of print publication.

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The Psychopolitics of Fashion : Conflict and Courage Under the Current State of Fashion

Bloomsbury Visual Arts, 2020

Book chapter

...If one could spell out the values inherent in fashion as a social contract or constitution, what would it read? Playing with Nietzsche’s notion of the human “will to power,” the values that organize the hierarchies of fashion speak...