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Marketing Research in Fashion

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:marketing research processes used by fashion companies throughout the supply chaintypes of marketing research used by fashion companies, including analysis of economic indicators, market...

Fashion and Sociology

Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004), Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016). Author affiliation details are correct at time of print publication.

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Bibliographic guide

...Fashion as a research topic has been marginal and never been popular or mainstream in the field of social sciences. It was a topic often taken up by philosophers and moral and social critics in the first half of the nineteenth century...

Art and Fashion

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...When one considers “fashion,” as distinct from “clothing,” “costume,” or “dress,” it is as a socially shared concept of what is to be worn at a particular point in time rather than an esoteric, ritualistic, or utilitarian cover...

Tailoring

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Tailoring is the art of designing, cutting, fitting, and finishing clothes. The word tailor comes from the French tailler, to cut, and appears in the English language during the fourteenth century. In Latin, the word for tailor was sartor...

Introduction

Old Clothes, New Looks : Second Hand Fashion

Berg Publishers, 2005

Book chapter

...The idea for this book originated in a chance conversation over ten years ago when we, the editors, discovered a shared scholarly interest in second hand clothing. As a museum curator and a design historian, specializing in dress...

Fashion Advertising

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Fashion advertisements have their own stylistic modes and spheres of production and consumption, involving the interrelationship of word and image among other things. Yet, technological and social changes in clothing and retailing...

Fashion as Collective and Consumer Behavior

Fashion Foundations : Early Writings on Fashion and Dress

Berg, 2003

Book chapter

...Fashion Movements Herbert Blumer While fashion is thought of usually in relation to clothing, it is important to realize that it covers a much wider domain. It is to be found in manners, the arts, literature, and philosophy, and may even...

Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

Aurore Bardey

Aurore Bardey is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Utkarsha Mehdiratta

Utkarsha Mehdiratta is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the impact of “the perfect body” strategy on consumer behavior. Evaluate the impact of inclusivity on consumer behavior. Understand changing consumer...

Vintage Whores and Vintage Virgins: Second Hand Fashion in the Twenty-first Century

Alexandra Palmer

Alexandra Palmer is the Nora E. Vaughan Fashion Costume Senior Curator at the Royal Ontario Museum, Toronto, Canada. She also teaches at the University of Toronto. Author affiliation details are correct at time of print publication.

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Old Clothes, New Looks : Second Hand Fashion

Berg Publishers, 2005

Book chapter

...Why would you wear a new Dior dress that six other women are wearing at the same party when you can buy a dead-designer dress and nobody will have it?Contemporary Western fashionable dress offers numerous style options that cross...

Conclusion

Adam Geczy

Sydney College of the Arts, the University of Sydney Author affiliation details are correct at time of print publication.

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Vicki Karaminas

Professor of Fashion at Massey University, Wellington Author affiliation details are correct at time of print publication.

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Fashion Installation : Body, Space, and Performance

Bloomsbury Visual Arts, 2019

Book chapter

...A fundamental, if not the most fundamental, tenet of fashion studies is that it is an embodied practice. Both theoreticians and practitioners return time and again to this principle in order to mark out fashion’s differences from art...