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Ads, Brands, and Retail Considerations

Myles Ethan Lascity

Myles Ethan Lascity is director of the Fashion Media program, and an assistant professor of journalism, at the Southern Methodist University in Dallas, Texas, USA Author affiliation details are correct at time of print publication.

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Communicating Fashion : Clothing, Culture, and Media

Bloomsbury Visual Arts, 2021

Book chapter

...Picture it: Summer 1999. The summer has been called the “last, innocent, giddy summer.”Webster, 2015. The dot-com bubble was still in full force as Napster was introduced to the world and Beanie Babies were all the rage. The Blair Witch...

Creative Thinking: Getting Outside the Box

Judy Bell

Judy Bell is a columnist for design:retail magazine and the founder and CEO of Energetic Retail. She is the former Group Manager of Creative Merchandising Solutions for Target. She is the recipient of the Markopoulous Award and was named a Retail Design Luminary. Author affiliation details are correct at time of print publication.

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Kate Ternus

Kate Ternus is a former marketing instructor at Century College, US, a community college where she taught for more than twenty years. While at Century, she was named Outstanding Faculty Member in 2008. Her earlier retail career included visual merchandising, sales management, and special events at Dayton's, Donaldson's, Meier & Frank, Macy's, Casual Corner, and Nelson's Furniture in Minnesota, Oregon, and New York City. She also developed curriculum for and taught courses for the Certified Festival Manager program at the University of Minnesota's Tourism Center. Author affiliation details are correct at time of print publication.

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Silent Selling : Best Practices and Effective Strategies in Visual Merchandising

Fairchild Books, 2017

Book chapter

...Bergdorf Goodman’s mesmerizing Gold Award-winning “Crystal Ball” window, Fifth Avenue, New York, November 2015. Photo by WindowsWear. Copyright WindowsWear PRO http://pro.windowswear.com contact@windowswear.com 1.646.827.2288. 3 It Begins...

Digital spaces and innovations

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

Book chapter

...This chapter introduces:The growing range of emerging digital spaces and innovations.The development of bricks and mortar stores as connected spaces using beacons, shoppable screens, magic mirrors, and virtual fitting rooms.A case study...

Sales Planning

Rosetta S. LaFleur

Rosetta LaFleur is an associate professor at the University of Delaware. Author affiliation details are correct at time of print publication.

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Merchandise Planning Workbook

Fairchild Books, 2010

Book chapter

...After reading this chapter you should be able to:Explain the importance of sales planning.Describe quantitative methods used to project sales.Explain the importance of using qualitative inputs to plan sales.Structure simple and complex...

For Sale

Ralph Caplan

Ralph Caplan writes about design for both professional and consumer publications, speaks about design to both professional and general audiences, and consults with designers and their clients. His articles have appeared in magazines and journals such as Design Quarterly, Interior Design, The New York Times and House and Garden, and his other books include The Design of Herman Miller and By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons. He has a wide-ranging client list that includes the American Institute of Architects, the Center of Advanced Research in Design, the Office of Charles Ray Eames, Herman Miller Inc., IBM, CBS, The Smithsonian Institution, Hallmark Cards and UNESCO. Many design schools, universities with design departments, museums and professional design societies have invited Caplan to speak. A former editor-in-chief of ID magazine, he is also a Director Emeritus of the International Design Conference in Aspen. Author affiliation details are correct at time of print publication.

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Cracking the Whip : Essays On Design And Its Side\n Effects

Fairchild Publications, 2006

Book chapter

...A standard way of impressing people with the ubiquity of design is to itemize their daily encounters with it. The pitch goes something like this: “You wake up up to a designed alarm clock, brush your teeth...

Celebrities and Fashion Models: Endorsement and Promotion Agreements

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction Fashion brands today rely heavily on campaigns featuring celebrities and famous models to augment the profile of their brands and bring attention to their latest fashion and accessory designs. The rise of social media...

The Celebrity Role: From Royalty to the Rap Game

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Cara Delevingne (right) and DJ Chelsea Leyland (left) attend the Cara Delevingne Collection launch celebration at Mulberry Store on September 8, 2014 in New York City.Be they subtle or downright brash, fashion’s relationships...

Communicating With Consumers

John Donnellan

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics. Author affiliation details are correct at time of print publication.

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Merchandise Buying and Management

Fairchild Books, 2014

Book chapter

...After reading this chapter, you will be able to discuss the following:The consumer segments to whom retailers cater.The concept of store image.The sales-promotion function in retail stores.Customers’ needs, tastes, and spending power differ...

Digital Storytelling

Social Media For Fashion Marketing : Storytelling in a Digital World

Bloomsbury Visual Arts, 2017

Book chapter

...The convergence culture of today continues to search for immersive stories that are told through the digital landscape, while advances in the way stories are told in social media and how they are told continue to transform as platforms...

Types of Displays and Display Settings

Martin M. Pegler

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Author affiliation details are correct at time of print publication.

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Anne Kong

Visual Merchandising and Display

Bloomsbury Visual Arts, 2018

Book chapter

...A BHV Marais Christmas window is seen as part of the World Fashion Window Displays. Antoine Antoniol/Getty Images.After you have read this chapter, you will be able to discussthe four major types of displaypromotional and institutional...