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Fashion Advertising

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Fashion advertisements have their own stylistic modes and spheres of production and consumption, involving the interrelationship of word and image among other things. Yet, technological and social changes in clothing and retailing...

Advertising and Promotion

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Retailing in the Twenty-First Century

Fairchild Publications, 2009

Book chapter

...After you have completed this chapter, you should be able to discuss:The various components that make up a retailer's sales promotion divisionAdvertising and how it differs from selling, visual merchandising, and publicityHow the major...

Advertising and Public Relations: From Verbal to Viral

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Backlit Dolce & Gabbana outdoor advertisement in Times Square, New York City.Advertising and public relations (PR) are multibillion dollar industries employing some of the world’s most creative and intelligent fashion communicators...

The Importance of Advertising and Promotion

Jay Diamond

,

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Ellen Diamond

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Fashion Retailing : A multi-channel approach

Fairchild Books, 2015

Book chapter

...After reading this chapter, you should be able to:Classify the types of fashion retail advertising.Evaluate the advertising media in terms of their importance to fashion retailing organizations.Contrast online advertising with print...

Promotion Planning And Budgeting

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“In the 50 years that we’ve been in business, we’ve had a lot of different kinds of partnerships. What we have learned is that we have to find people who see the world the same way that we do.”After reading this chapter, you should be able...
...Learning Objectives Upon completion of this case, students should be able to: Explain compelling brand storytelling grounded in heritage Discuss how a brand story may be tied in with a larger narrative, such as a work of literature or art...

Promotion and Publishing

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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The Fashion Intern

Fairchild Publications, 2010

Book chapter

...To identify the buyer readiness state of the internship organization’s target marketTo explore media and message selections for promotional activitiesTo assess personal and nonpersonal...

Public Relations

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“In recent years, the business of fashion PR has been transformed by a series of seismic forces. Digital technology has reshaped the media landscape, giving rise to new communications strategies rooted in the realities of the Internet...

Dealing with Toxic Consumers: New Balance’s Dilemma

Myles Ethan Lascity

Myles Ethan Lascity is director of the Fashion Media program, and an assistant professor of journalism, at the Southern Methodist University in Dallas, Texas, USA Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define and compare desirable market segmentations from undesirable associations. Describe the ramifications of consumer action and threats to brands. Create plans...

Digital spaces and innovations

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

Book chapter

...This chapter introduces:The growing range of emerging digital spaces and innovations.The development of bricks and mortar stores as connected spaces using beacons, shoppable screens, magic mirrors, and virtual fitting rooms.A case study...