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Photography in Fashion Advertising since 1970

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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Article

...Undressing Men A turning point in the nexus between art and fashion publicity came in the early 1980s with the involvement of Bruce Weber in the launch of Calvin Klein underwear. These included a notorious 55-foot-high billboard of bronzed,...

Advertising and Promotion

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Describe various types of advertising used in the fashion industryDistinguish between unethical and illegal advertising and explain how to avoid them in practiceDiscover examples...

Logos

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The logo (logotype) is the emblem or device used to identify a particular company or organization. The design of a logo may be based around the name or initials of a company using a distinctive letter form, such as Coca-Cola (first used...

Ads, Brands, and Retail Considerations

Myles Ethan Lascity

Myles Ethan Lascity is director of the Fashion Media program, and an assistant professor of journalism, at the Southern Methodist University in Dallas, Texas, USA Author affiliation details are correct at time of print publication.

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Communicating Fashion : Clothing, Culture, and Media

Bloomsbury Visual Arts, 2021

Book chapter

...Picture it: Summer 1999. The summer has been called the “last, innocent, giddy summer.”Webster, 2015. The dot-com bubble was still in full force as Napster was introduced to the world and Beanie Babies were all the rage. The Blair Witch...

Introduction

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...Dolce & Gabbana Underwear advertisement, 2010.Define fashionGive the definition of fashion brandingDiscuss the combination of fashion branding and storytellingWe are what we buy, so for some of us fashion is a way to express identity...

Fashion Advertising

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Fashion advertisements have their own stylistic modes and spheres of production and consumption, involving the interrelationship of word and image among other things. Yet, technological and social changes in clothing and retailing...

Brand Positioning: Wildfang and Tomboy Style Brands

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define the terms brand, brand identity, and brand differentiation in relation to fashion products. Construct a brand positioning map for tomboy style fashion...

Production, Gatekeeping and Diffusion of Fashion

Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004), Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016). Author affiliation details are correct at time of print publication.

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Fashion-ology : An Introduction to Fashion Studies

Bloomsbury Academic, 2005

Book chapter

...The fashion system creates symbolic boundaries between what is fashion and what is not fashion and also determines what the legitimate aesthetic taste is. Producers of fashion, including designers and other fashion professionals who...

Collaborations: “X” Marks the Spot

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Sonia Rykiel x H&M—launch event at the Grand Palais in Paris, 2009.The heat around designer collaborations has fallen by degrees since crowds queued through the night to experience H&M’s first capsule collection with Karl Lagerfeld in 2004....

Early Commercial Television and Menswear, 1955–60

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...And yet, by the mid 1950s both poster and print advertising had to face up to the challenge of commercial television and to compete for attention, therefore, with a new form of publicity. On 2 November 1936 the BBC made its first...