Skip to main content
Loading
Loading

Results

  • Direct Marketing
Sort By:  1-10 of 30 (3 pages)
Results per page:
         

Direct Marketing and Selling

Lynda Rose Poloian

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation. Author affiliation details are correct at time of print publication.

Search for publications

Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Fairchild Publications (US), 2003

Book chapter

...After completing this chapter you should be able to:Discern several significant attributes of direct marketing and direct selling in multichannel and global contexts.Evaluate the impact of the economy on direct-marketing initiatives.List...

Fashion Show Promotion

Judith C. Everett

,

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications
and

José Blanco F.

José Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US. Author affiliation details are correct at time of print publication.

Search for publications

Guide to Producing a Fashion Show

Fairchild Books, 2018

Book chapter

...Designer Zac Posen, actress Jessica Alba, model Heidi Klum and journalist Nina Garcia walk the runway at the Project Runway fashion show during New York Fashion Week 2017. (Photo by Frazer Harrison/ Getty Images For NYFW: The Shows)After...

The Customer

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Intern

Fairchild Publications, 2010

Book chapter

...To analyze the consumer decision-making processTo understand market segmentation as it relates to the internship organizationTo examine the multiple customer levels...

Direct Marketing And Sales Promotion

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications
and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“People continue to value direct marketing and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part...

Campaign Planning: Making It Happen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Diesel’s 2010 “BE STUPID” advertising campaign by New York creative agency, Anomaly, appears to mock planning. Or does it?From understanding your target market to objective-setting, budgeting, and evaluation, effective planning is critical...

Promotion Planning And Budgeting

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications
and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“In the 50 years that we’ve been in business, we’ve had a lot of different kinds of partnerships. What we have learned is that we have to find people who see the world the same way that we do.”After reading this chapter, you should be able...

Conceptualizing the Collection

Erin Cadigan

Erin Cadigan is a fashion design instructor at Pratt Institute in New York, USA, and runs a successful eco-friendly lifestyle company, THREE Erin Cadigan. Author affiliation details are correct at time of print publication.

Search for publications

Sourcing and Selecting Textiles for Fashion

Fairchild Publications, 2014

Book chapter

...One of the most important aspects of delivering an amazing fashion product to your customer is the sourcing of your base materials. Once a designer has an idea of what textiles they want to create their collection with, they must know how...

Fashion Forecasting

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications
and

Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

Search for publications

Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“One of the things we’ve noticed at our shows is that we have all walks of life as far as attendees. We have everything from the emerging fashion designer to the large department store buyers.”After reading this chapter, you should be able...

Planning Retail Promotion

Lynda Rose Poloian

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation. Author affiliation details are correct at time of print publication.

Search for publications

Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Fairchild Publications (US), 2003

Book chapter

...After completing this chapter you should be able to:Identify the elements of the retail promotional mix.State several methods used to formulate a promotional budget and ways to evaluate the results.Contrast the advantages and disadvantages...

Menswear Advertising

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

Search for publications

Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...As in the interwar and war periods, the microeconomic dynamics of the fashion and advertising industries very much intersected with the broader economic situation after the war. A Board of Trade Survey revealed there were 16,905 menswear...