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Portfolio Building, Branding, and Networking

Shannon Burns-Tran

Shannon Burns-Tran

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Jenny B. Davis

Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor. Author affiliation details are correct at time of print publication.

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Style Wise : A Practical Guide to Becoming a Fashion Stylist

Fairchild Books, 2018

Book chapter

...Chapter Topics Call Sheet In this chapter you will learn: What to include in a portfolio How to create a digital and a hardcopy portfolio Marketing tools...

Developing and Maintaining Profitable Customer Relationships

Patricia Mink Rath

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Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

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Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

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Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

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Marketing Fashion : A Global Perspective

Fairchild Publications, 2012

Book chapter

...This chapter offers an overview of marketing and fashion marketing, explains marketers' long-term goals and the basic elements of the marketing process, and outlines the directions fashion marketing is moving in our global economy. What do...

Dress in the Workplace

Kimberly A. Miller-Spillman

Kimberly A. Miller-Spillman, PhD, is Associate Professor in the Retailing and Tourism Management Department of the University of Kentucky, US. Author affiliation details are correct at time of print publication.

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The Meanings of Dress

Fairchild Books, 2019

Book chapter

...After you have read this chapter, you will understand: How dress facilitates or hinders human interaction in the workplace Why dress helps individuals acquire, learn, and perform job roles...

Fashion Show Promotion

Judith C. Everett

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Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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José Blanco F.

José Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US. Author affiliation details are correct at time of print publication.

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Guide to Producing a Fashion Show

Fairchild Books, 2018

Book chapter

...Designer Zac Posen, actress Jessica Alba, model Heidi Klum and journalist Nina Garcia walk the runway at the Project Runway fashion show during New York Fashion Week 2017. (Photo by Frazer Harrison/ Getty Images For NYFW: The Shows)After...
...Learning Objectives Upon completion of this case, students should be able to: Explain affiliate marketing and how it operates in the fashion industry. Describe the major affiliate marketing platforms in the fashion industry. Define...
...Learning Objectives Upon completion of this case, students should be able to: Identify social media marketing poor practice and discuss ideas around potential better practices. Consider the process and the importance of creating...

Consumers’ Role in Fashion Adoption

Eundeok Kim

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Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA. Author affiliation details are correct at time of print publication.

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Ann Marie Fiore

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Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events, and Hospitality Management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Alice Payne

Alice Payne is a Senior Lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research. Author affiliation details are correct at time of print publication.

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Hyejeong Kim

Hyejeong Kim was formerly an associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA. Author affiliation details are correct at time of print publication.

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Fashion Trends : Analysis and Forecasting

Bloomsbury Visual Arts, 2021

Book chapter

...Objectives Identify the stages of the innovation adoption process Identify how attributes of an innovation and personal characteristics of consumers affect the rate of adoption of an innovation Identify how fashion firms can use...

Fashion Advocacy and Film

Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Explain the motives and practice of contemporary social and digital marketing. Describe the role that fashion film plays as part of a wider digital strategy...

Louis Vuitton Versus My Other Bag

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...The fashion industry is a serious sector of the global economy. Fashion is a dynamic business; trends change fast and companies need to react fast. Having a fashion brand requires not only good taste and a love for fashion, but also good...

The Brand Promise

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Discuss how personas and archetypes inform brand promises.Compare and contrast luxury, non-luxury, and mass brand promises.Assess how brand promises differ in socially responsible company...