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Assortment Planning and How Much to Buy

Dana D. Connell

Dana Connell is an instructor at Columbia College of Art and Design, Chicago. Author affiliation details are correct at time of print publication.

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A Buyer’s Life : A Concise Guide to Retail Planning and Forecasting

Fairchild Publications, 2010

Book chapter

...Each step of the buying process introduces another level of planning and decision making. The plan began with a total season plan and was then broken down into a classification plan. The classification plan works in conjunction with further...

Brand Loyalty

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Explain how co-creation and brand touch points drive brand loyalty.Develop strategies and methods for managing touch points.Evaluate methods of measuring and managing brand loyalty...

The Retail Method of Inventory

Bette K. Tepper

Bette K. Tepper is a former faculty member of the Fashion Management Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marla Greene

Marla Greene is Clinical Associate Professor of Fashion Merchandising at LIM College, NYC, US. Author affiliation details are correct at time of print publication.

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Mathematics for Retail Buying

Fairchild Books, 2020

Book chapter

...“What’s measured improves.”Gain knowledge and understanding of the retail method of inventory.Differentiate between physical inventory and book inventory.Identify and describe information and procedures necessary to implement the retail...

Small and medium-sized (SMEs) clothing businesses

Nathalie Evans

,

Nathalie Evans is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Michael Jeffrey

Michael Jeffrey is a retired academic formerly of Manchester Metropolitan University. Author affiliation details are correct at time of print publication.

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Susan Craig

Susan Craig is a Senior Lecturer in Fashion Business at Manchester Metropolitan University, UK. Author affiliation details are correct at time of print publication.

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Costing for the Fashion Industry

Bloomsbury Visual Arts, 2020

Book chapter

...Introduction The literature on UK entrepreneurs and SMEs is abundant; however, none of it focuses on clothing suppliers. Clothing suppliers in this context are businesses who buy goods from factories/agents overseas and sell them...

A Report Card: Gross Margin And Contribution

Dana D. Connell

Dana Connell is an instructor at Columbia College of Art and Design, Chicago. Author affiliation details are correct at time of print publication.

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A Buyer’s Life : A Concise Guide to Retail Planning and Forecasting

Fairchild Publications, 2010

Book chapter

...Planning for and executing profitability projections are the final phases of determining business success. Two distinct calculations are made to determine profitability. The first and most common is gross margin. In simple terms, gross...

Corporate Culture

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Define what is meant by corporate cultureExplain factors that affect corporate culture and how these factors affect job satisfactionEvaluate how a company’s mission statement reflects...

Learning to Document Performance at a Specialty Retailer

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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Judy K. Miler

Judy K. Miler

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Compare the management styles of Joe’s two general managers. Explain the communication problems in this case. Identify the reason for Joe’s poor performance...

Introduction

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...This section includes case studies that focus on the decisions that professionals in the global fashion industry make in the areas of merchandising management and retailing. Merchandising includes the “the management processes related...

Merchandising for a Profit

Bette K. Tepper

Bette K. Tepper is a former faculty member of the Fashion Management Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marla Greene

Marla Greene is Clinical Associate Professor of Fashion Merchandising at LIM College, NYC, US. Author affiliation details are correct at time of print publication.

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Mathematics for Retail Buying

Fairchild Books, 2020

Book chapter

...“The entrepreneur always searches for change, responds to it, and sees it as an opportunity.”Recognize the importance of profit calculations in merchandising decisions.Identify components of a profit and loss statement, including...

Introduction to Excel 2007

Rosetta S. LaFleur

Rosetta LaFleur is an associate professor at the University of Delaware. Author affiliation details are correct at time of print publication.

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Merchandise Planning Workbook

Fairchild Books, 2010

Book chapter

...After reading this chapter you should be able to:Open the Excel application.Explain how Excel 2007 differs from previous versions.Define user interface.Use correct terminology to identify parts of the Excel 2007 window.Compare tools...