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Retailing

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Retailing consists of the set of business activities involved in selling products and services to consumers for their personal, family, or household use. Traditionally, a retailer serves as the last distribution channel that links...

Direct Marketing And Sales Promotion

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Promotion In The Merchandising Environment

Fairchild Books, 2016

Book chapter

...“People continue to value direct marketing and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part...

Retailing Formats

John Donnellan

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics. Author affiliation details are correct at time of print publication.

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Merchandise Buying and Management

Fairchild Books, 2014

Book chapter

...After reading this chapter, you will be able to discuss the following:The distinctions among various retailing formats.The current marketplace status of these formats.Nonstore retailing.By definition, all retailers sell goods and/or...

Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Retailing in the Twenty-First Century

Fairchild Publications, 2009

Book chapter

...After you have completed this chapter, you should be able to discuss:The effects of the three major off-site retailing classifications on brick-and-mortar retailingThe fundamental components that must be addressed when starting a Web...

Direct Marketing and Selling

Lynda Rose Poloian

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation. Author affiliation details are correct at time of print publication.

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Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Fairchild Publications (US), 2003

Book chapter

...After completing this chapter you should be able to:Discern several significant attributes of direct marketing and direct selling in multichannel and global contexts.Evaluate the impact of the economy on direct-marketing initiatives.List...

The Retailer

Michael P. Londrigan

Michael P. Londrigan is Vice President for Academic Affairs at LIM College. Author affiliation details are correct at time of print publication.

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Jacqueline M. Jenkins

Jacqueline M. Jenkins is Acting Executive Director of Strategic Planning and Innovation at the Fashion Institute of Technology, USA. Author affiliation details are correct at time of print publication.

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Fashion Supply Chain Management

Fairchild Books, 2018

Book chapter

...Upon completion of this chapter you will be able to:Examine the changing face of retail.Describe the various types of retailers.Examine how retailers impact the supply chain.Consider the reverse supply chain and its environmental effects...

The Nature of the Fashion Retailing Industry

Jay Diamond

,

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Ellen Diamond

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Fashion Retailing : A multi-channel approach

Fairchild Books, 2015

Book chapter

...After reading this chapter, you should be able to:Explain the differences between specialty retailers and department stores.Discuss why some merchants are opting for expansion through the spin-off store concept.Describe the differences...

Customer Service

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Retailing in the Twenty-First Century

Fairchild Publications, 2009

Book chapter

...After you have completed this chapter, you should be able to discuss:Why personal selling is imperative in a wide variety of retailing establishmentsThe reasons why many stores that once subscribed to the self-selection concept...

Children’s Wear in Australia

Michelle Bakar

Michelle Bakar

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Vicki Karaminas

Professor of Fashion at Massey University, Wellington Author affiliation details are correct at time of print publication.

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Berg Encyclopedia of World Dress and Fashion Volume 7 : Australia, New Zealand, and the Pacific Islands

Bloomsbury Academic, 2010

Encyclopedia entry

...Sydney department store mail order catalogs and clothing advertisements from the late nineteenth to the twenty-first centuries provide information regarding clothing available for Australian children. However, they refer mainly...

Chico’s Sizing

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Describe a company’s target market/customer. Compare and contrast apparel sizing charts. Describe advantages and disadvantages of developing a unique sizing...