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  • Multi-Channel Retailing
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The Customer Experience

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Publications (US), 2014

Book chapter

...The design of Topshop’s White City store reflects the brand’s dedication to youthful, affordable fashion.What is visual merchandising? Why do we do it and how far does it reach across the fashion industries? Designing the customer shopping...

Product Returns for Omnichannel Fashion Retailer, QVC

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Revised by:

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Describe challenges of omnichannel retailing of fashion merchandise. Assess merchandising options associated with fashion brands with high levels of returns...

Working with logistics and transportation providers

Deanna Clark-Esposito

Deanna Clark-Esposito is Adjunct Professor of International Business Law at the Fashion Institute of Technology, New York City, Adjunct Professor of Business Law at LIM College, New York City, and Partner of Fashion Compliance and International Trade, at the law firm Schrier Shayne Koenig Samberg and Ryne, also in New York City, USA. Author affiliation details are correct at time of print publication.

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A Practical Guide to Fashion Law and Compliance

Fairchild Books, 2018

Book chapter

...Like any purchase that requires a delivery, having great customer service, secure packaging, and quick—or at least reliable—shipping makes a buyer both satisfied with the shopping experience as well as eager to buy from the seller again...
...Learning Objectives Upon completion of this case, students should be able to: Critically assess how the management of multichannel retailing determines the operational integration of different distribution channels. The case illustrates how...

How Fashion Consumers Buy

Patricia Mink Rath

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Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

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Stefani Bay

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Stefani Bay, M.A. is an Associate Professor at The Illinois Institute of Art-Chicago, USA, where she teaches Global Marketing and Entrepreneurship. She is co-author of The Why of the Buy and In an Influential Fashion: An Encyclopedia of 19th & 20th Century Designers and Retailers Who Transformed Dress (Greenwood Publishing). Her background includes the 10-year ownership and operation of a chain of retail stores and multi-level marketing company as well as an engagement as Director of Public Relations for several well-known restaurant chains. Author affiliation details are correct at time of print publication.

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Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

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Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

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The Why Of The Buy : Consumer Behavior and Fashion Marketing

Fairchild Books, 2015

Book chapter

...✓ The influence of the fashion Life cycle on consumer purchasing✓ What is meant by fast fashion and how it has changed the fashion life cycle✓ What omnichannel retailing is and how it is being driven by consumer buying behavior✓ The variety...

Globalization

Jennifer Craik

Jennifer Craik is Professor and Head of Fashion at Queensland University of Technology in Brisbane, Australia. Her research interests include interdisciplinary approaches to the study of fashion and dress. She has also researched aspects of cultural studies, cultural policy, and arts funding. Her publications include: The Face of Fashion (Routledge, 1993), Uniforms Exposed: From Conformity to Transgression (Berg Publishers, 2005), and Fashion: The Key Concepts (Berg Publishers, 2009). Author affiliation details are correct at time of print publication.

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The End of Fashion : Clothing and Dress in the Age of Globalization

Bloomsbury Visual Arts, 2019

Book chapter

...Introduction It might seem paradoxical to argue that national fashion cultures have benefited from global fashion given the major disruptions to traditional business models within the fashion industry. Significant changes include...

Marketing

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

Book chapter

...PLAYLIFEBrand campaign image for Bennetton Group label Playlife’s SS12 collection.Marketing encompasses a variety of outreach, promotional and sales activities, focused on the communication of brand attributes, values, products and services...
...Learning Objectives Upon completion of this case, students should be able to: Identify the benefits and dangers of relying on a person’s image to build a brand. Describe how brands can build loyalty on social media. Evaluate how brand...
...Learning Objectives Upon completion of this case, students will be able to: Determine the complexities, challenges, and opportunities associated with a traditional brick-and-mortar retailer acquiring an e-commerce company. Define...

The Nature of the Fashion Retailing Industry

Jay Diamond

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Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Ellen Diamond

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Fashion Retailing : A multi-channel approach

Fairchild Books, 2015

Book chapter

...After reading this chapter, you should be able to:Explain the differences between specialty retailers and department stores.Discuss why some merchants are opting for expansion through the spin-off store concept.Describe the differences...