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  • Visual Merchandising
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Creative Thinking: Getting Outside the Box

Judy Bell

Judy Bell is a columnist for design:retail magazine and the founder and CEO of Energetic Retail. She is the former Group Manager of Creative Merchandising Solutions for Target. She is the recipient of the Markopoulous Award and was named a Retail Design Luminary. Author affiliation details are correct at time of print publication.

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Kate Ternus

Kate Ternus is a former marketing instructor at Century College, US, a community college where she taught for more than twenty years. While at Century, she was named Outstanding Faculty Member in 2008. Her earlier retail career included visual merchandising, sales management, and special events at Dayton's, Donaldson's, Meier & Frank, Macy's, Casual Corner, and Nelson's Furniture in Minnesota, Oregon, and New York City. She also developed curriculum for and taught courses for the Certified Festival Manager program at the University of Minnesota's Tourism Center. Author affiliation details are correct at time of print publication.

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Silent Selling : Best Practices and Effective Strategies in Visual Merchandising

Fairchild Books, 2017

Book chapter

...Bergdorf Goodman’s mesmerizing Gold Award-winning “Crystal Ball” window, Fifth Avenue, New York, November 2015. Photo by WindowsWear. Copyright WindowsWear PRO http://pro.windowswear.com contact@windowswear.com 1.646.827.2288. 3 It Begins...

Conclusion

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Throughout this text, we focused on the successes in the marketplace pertaining to the integration of digital technologies in brick-and-mortar shopping. However, for every success story, there are many retail experiences that don’t quite...

Visual merchandising and store design

Dimitri Koumbis

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

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An Introduction to Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Storefronts need to draw customers in with strong brand representation, to allow sales teams inside to provide the customer service necessary to make the final sale. Established retailers, such as Primark, are fully aware of the importance...

Research and Design

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Publications (US), 2014

Book chapter

...A theatrical window display at Harvey Nichols, London.This chapter introduces the creative processes involved in developing new concepts for visual merchandising. Although predominantly a creative discipline within retail, visual...

The Exterior of the Store

Martin M. Pegler

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Author affiliation details are correct at time of print publication.

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Anne Kong

Visual Merchandising and Display

Bloomsbury Visual Arts, 2018

Book chapter

...The façade of the Dior boutique in Tianjin, China. WWD/Condé Nast.After you have read this chapter, you will be able to discusskey exterior items that impact store imagehow banners can be tied in with seasons and store promotional...

Introduction

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Immersive retail. Branded experiences. Innovative technologies. The brick-and-mortar retail environment is rapidly changing to meet the needs of fickle customers. Retailers are competing with pure play e-commerce sites, omnichannel...

Fashioning the global city: architecture and the building of fashion space

Louise Crewe

Louise Crewe is Reader in Economic Geography, University of Nottingham. Author affiliation details are correct at time of print publication.

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The Geographies of Fashion : Consumption, Space, and Value

Bloomsbury Academic, 2018

Book chapter

...This chapter casts its geographical eye over the myriad ways that fashion shapes contemporary urban space. Following Mores, who contends that “A building’s exterior, much like a garment’s surface, acts as a mirror of structure left open...
...Learning Objectives Upon completion of this case, students should be able to: Describe the importance of the target market and brand image in visual merchandising as part of the overall marketing strategy for Harvey Nichols. Explain the use...

Techniques Commonly Used in Visual Merchandising

Martin M. Pegler

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Author affiliation details are correct at time of print publication.

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Anne Kong

Visual Merchandising and Display

Bloomsbury Visual Arts, 2018

Book chapter

...A perfect point of view, Kleinfeld, New York. Copyright WindowsWear PRO http://pro.windowswear.com contact@windowswear.com 1.646.827.2288.After you have read this chapter, you will be able to discussthe purpose of using concepts...

Digital Communication

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Fashion Industry and Its Careers

Fairchild Books, 2020

Book chapter

...Viewing the latest collections from Paris used to require airfare, a hotel, and a coveted invitation. Now, access is at your fingertips! Any number of fashion Web sites, bloggers, and live streaming from the creators themselves can take us...