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Levi Strauss & Co.

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The name Levi Strauss is indelibly linked with a quintessential American fashion—blue jeans. The original riveted work pants, called “waist overalls,” were patented by Levi Strauss in 1873 and became staples of quality, durable workingmen’s...
...Kostas Murkudis was born in 1959 in Dresden, Germany. Of Greek descent, Murkudis lives and works in Berlin, where he studied at the Lette Verein School of Fashion. After graduating, he worked for Wolfgang Joop, founder of the fashion...

Global Denim

Daniel Miller

Daniel Miller is a Professor of Material Culture in the Department of Anthropology, University College London, and the author of numerous books, including The Sari, with Mukulika Bannerjee. Author affiliation details are correct at time of print publication.

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Sophie Woodward

Sophie Woodward is Lecturer in Sociology at the University of Manchester and author of Why Women Wear What they Wear (Berg, 2007). Author affiliation details are correct at time of print publication.

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Berg Encyclopedia of World Dress and Fashion Volume 10 : Global Perspectives

Berg, 2010

Encyclopedia entry

...Although blue jeans appear to be the most common garment worn in today’s world, accounting for nearly half of what people wear in many countries on a given day, there is almost no literature on denim in the contemporary world. The Global...

Twill Weaves

Deborah E. Young

Deborah Young is based at The Fashion Institute of Design & Merchandising, USA. Author affiliation details are correct at time of print publication.

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Swatch Reference Guide for Fashion Fabrics

Fairchild Books, 2018

Book chapter

...Reference SwatchesLightweight DenimMedium-Weight DenimTweedy DenimChinoHampton TwillWool GabardinePolyester GabardineBull Denim or DrillCavalry TwillHerringboneHoundstoothGlen PlaidSurahThe second of the three basic weaves is the twill...

“Humble” Blue Jeans: Material Culture Approaches to Understanding the Ordinary, Global, and the Personal

Sophie Woodward

Sophie Woodward is Lecturer in Sociology at the University of Manchester and author of Why Women Wear What they Wear (Berg, 2007). Author affiliation details are correct at time of print publication.

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FASHION STUDIES : Research Methods, Sites and Practices

Bloomsbury Academic, 2016

Book chapter

...Among fashion’s defining features are its ephemerality and its “mutability” (Wilson 1985, 58), which, as a consequence, makes it difficult to grasp. Scholars of fashion are then faced with the methodological challenge of trying to research...

The Hiut Denim Company

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...Denim has dominated fashion markets for centuries making it one of the most widely used materials in the world. Established in 2012, Hiut Denim Co. is an exciting lifestyle denim brand that manufactures premium British-made jeans. Unlike...

Introduction

Donna W. Reamy

Donna W. Reamy teaches at Virginia Commonwealth University. Author affiliation details are correct at time of print publication.

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Cynthia W. Steele

Cynthia W. Steele is Creative Director for C & F Enterprises/Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores. Author affiliation details are correct at time of print publication.

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Perry’s Department Store: An Importing Simulation

Fairchild Publications, 2006

Book chapter

...What a simulation is and how it is usedThe profile of Perry’s Department Store’s customer baseThe breadth of a buyer’s job in the role of importingThis chapter introduces a fictitious retail department store with four branch stores and one...

The Retro-Branding of American Heritage

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...Levi Strauss became an American citizen in 1853.Discuss the history of Levi Strauss & Co.Reveal when denim overalls become blue jeansElaborate on the importance of the Levi’s 501 jeans as a key item for the companyDiscuss the future...

Lives Lived: AN Archaeology of Faded Indigo

Colors in Fashion

Bloomsbury Academic, 2018

Book chapter

...Saturated cloth, inundated with vibrant and precious coloring agents, has for centuries served as a material expression of power and wealth across the globe. Such surfaces protect, deflect, and project, astounding onlookers with the riches...

Case Studies

Jenny Hall

Jenny Hall is Research Officer in the Japanese Studies Centre at Monash University, Australia. She received her PhD in Anthropology from Monash University in 2016. Author affiliation details are correct at time of print publication.

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Japan beyond the Kimono : Innovation and Tradition in the Kyoto Textile Industry

Bloomsbury Visual Arts, 2020

Book chapter

...This book arises from research conducted with more than twenty companies, but in this chapter I provide an in-depth look at how three contemporary apparel companies are utilizing some of the traditional technologies and techniques discussed...