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A Fashion for Fitness

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Women in Wartime : Dress Studies from Picture Post 1938–1945

Bloomsbury Visual Arts, 2019

Book chapter

...This chapter looks at stories carried by Picture Post on the variety of lifestyles women were experiencing and how health and fitness necessarily played a part in them all. Those now experiencing service life were becoming ever fitter while...

“Feeling premium”: Athleisure and the material transformation of sportswear

Jennifer Craik

Jennifer Craik is Professor and Head of Fashion at Queensland University of Technology in Brisbane, Australia. Her research interests include interdisciplinary approaches to the study of fashion and dress. She has also researched aspects of cultural studies, cultural policy, and arts funding. Her publications include: The Face of Fashion (Routledge, 1993), Uniforms Exposed: From Conformity to Transgression (Berg Publishers, 2005), and Fashion: The Key Concepts (Berg Publishers, 2009). Author affiliation details are correct at time of print publication.

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Fashion and Materiality : Cultural Practices in Global Contexts

Bloomsbury Visual Arts, 2020

Book chapter

...It could be argued that, increasingly, the individual performance of a person resides in a body that is encased in, and propelled by, the uniformed outside or clothed “shell.” Despite the overpowering individualist nature of consumer...