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Eyes Beyond the Brand

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...(left to right) Cofounder of Warby Parker Dave Gilboa, actor Ashton Kutcher, and cofounder of Warby Parker Neil Blumenthal attend Warby Parker LA Launch at Confederacy on November 1, 2011, in Los Angeles.Discuss the eyewear market and some...


Berg Encyclopedia of World Dress and Fashion Volume 10 : Global Perspectives

Berg, 2010

Encyclopedia entry

...Eyeglasses are traditionally defined as a frame that holds lenses that sit on the bridge of the nose and atop the ears. They may simultaneously improve vision, protect the wearer and enhance their appearance. Over time, vision, protection...


Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...History and development of the accessory industriesOrganization, operation, merchandising, and marketing of the footwear and jewelry industriesManufacturing, merchandising, and marketing of handbags, belts, gloves, hats, neckwear...