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Digital Storytelling

Social Media For Fashion Marketing : Storytelling in a Digital World

Bloomsbury Visual Arts, 2017

Book chapter

...The convergence culture of today continues to search for immersive stories that are told through the digital landscape, while advances in the way stories are told in social media and how they are told continue to transform as platforms...

Creating Brand Names and Protecting Trademarks

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Identify various approaches to generating an effective brand name and other intellectual property (IP) assets.Develop strategies to promote and protect brand value, including out-of-court...

Fine Jewelry

Celia Stall-Meadows

Celia Stall-Meadows is assistant professor of Fashion Marketing in the Department of Family and Consumer Sciences at Northeastern State University in Tahlequah, Oklahoma. Her professional memberships include the International Textile and Apparel Association and the American Association of Family and Consumer Sciences. Author affiliation details are correct at time of print publication.

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Know Your Fashion Accessories

Fairchild Publications, 2004

Book chapter

...“A woman needs ropes and ropes of pearls.”A Brief History of Fine Jewelry Fine jewelry is usually made from inorganic materials, some of which are billions of years old. Because of the durability of the components, some jewelry has...

The Jewelry Industry

Berg Encyclopedia of World Dress and Fashion Volume 3 : The United States and Canada

Bloomsbury Academic, 2010

Encyclopedia entry

...From early times, men and women have sought to adorn themselves. The desire to adorn the body answered several needs: communication of identity, including status and kinship, as well as symbols of protection and spiritual beliefs...