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Brands and Labels

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Brands developed as a means of commercial distinction within the marketplace in the mid-to late-nineteenth century. The process of branding begins with the attachment of a name to a business, product, or a family of products, and involves...

Planning and Control

Jeremy A. Rosenau

Jeremy A. Rosenau is a Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University, USA, and Program Director of Master of Science in Fashion Apparel Studies. Author affiliation details are correct at time of print publication.

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David L. Wilson

David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University, USA, where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award. Author affiliation details are correct at time of print publication.

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Apparel Merchandising : The Line Starts Here

Fairchild Publications, 2014

Book chapter

...Recognize the importance of planning and control to effective merchandising.Identify the planning and control tools merchandisers use.Understand the merchandiser's responsibility in managing the interaction of planning and control tools...

Social Responsibility in the Retailing and Fashion Industry

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Ellen Diamond

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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The World of Fashion

Fairchild Publications, 2013

Book chapter

...Anders Dahlvig, Former CEO of IkeaIt is not good enough to do what the law says. We need to be in the forefront of these social responsibility issues. After you have completed this chapter, you will be able to discuss:Unacceptable...

Levi Strauss & Co.

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The name Levi Strauss is indelibly linked with a quintessential American fashion—blue jeans. The original riveted work pants, called “waist overalls,” were patented by Levi Strauss in 1873 and became staples of quality, durable workingmen’s...

Fake Branded Clothing in Post-Socialist Romania

Berg Encyclopedia of World Dress and Fashion Volume 9 : East Europe, Russia, and the Caucasus

Berg, 2010

Encyclopedia entry

...Fake branded clothes, mostly of foreign origin, ranging from cheap versions to high-quality copies and seconds of originals with imperceptible defects, can easily be found in Romania in open-air markets or well-established shops, in shop...

Jeans

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...“Blue jeans” are the archetypical garment of the twentieth century. They are traditionally ankle-length, slim-fitting trousers made of blue denim worn for labor and casual dress. The term “jeans,” or “blue jeans,” has been in widespread...

Utilitarian Pockets

Adriana Gorea

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Adriana Gorea is an assistant professor of fashion design at the College of Visual and Performing Arts, Syracuse University, USA. Author affiliation details are correct at time of print publication.

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Katya Roelse

Katya Roelse is an instructor in the department of fashion & apparel studies at the University of Delaware, USA. Author affiliation details are correct at time of print publication.

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Martha L. Hall

Martha L. Hall teaches apparel design by draping in the University of Delaware department of fashion & apparel studies. In addition to teaching, Hall is a fashion designer and researcher for the Infant Mobility Lab in the department of physical therapy. Author affiliation details are correct at time of print publication.

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The Book of Pockets : A Practical Guide for Fashion Designers

Bloomsbury Visual Arts, 2019

Book chapter

...Gyo Yuni Kimchoe, London Fashion Week, spring summer 2015. Danny E. Martindale / Stringer via Getty Images.Utilitarian pockets were introduced to help the wearer with carrying objects. Pocket placement on the garments is therefore limited...

The Retro-Branding of American Heritage

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...Levi Strauss became an American citizen in 1853.Discuss the history of Levi Strauss & Co.Reveal when denim overalls become blue jeansElaborate on the importance of the Levi’s 501 jeans as a key item for the companyDiscuss the future...

Inspiration + Ingenuity

Melissa G. Carr

Melissa G. Carr is Assistant Professor and Apparel Merchandising Director in the Department of Apparel Design & Merchandising at Dominican University, USA, where she is largely responsible for the curriculum of merchandising classes. Author affiliation details are correct at time of print publication.

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Lisa Hopkins Newell

Lisa Hopkins Newell is an Adjunct Professor in the Fashion Studies Department at Columbia College Chicago, USA, and the Apparel Design & Merchandising Department at Dominican University, where she has taught across the curriculum from courses in Introduction to Fashion Business and Fashion Product Evaluation, to advance courses of Introduction to Marketing the Arts and Merchandise Management. Author affiliation details are correct at time of print publication.

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Guide To Fashion Entrepreneurship : The Plan, The Product, The Process

Fairchild Publications, 2014

Book chapter

...Successful entrepreneurs develop new products and product extensions that embody the company’s mission, vision, and brand positioning. New products are integrated into a company’s brand strategy to contribute to its perpetual growth...

G-Star RAW and Life Cycle Assessment of Cotton

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Define the purpose of product life cycle assessment for fashion brand companies. Evaluate the advantages and disadvantages of product life cycle assessments...