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Managing the Brand Life Cycle

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Diagnose healthy and unhealthy brands and discuss how the former contributes to business performance.Compare luxury and non-luxury brand repositioning/revitalization strategies.Discuss...
...The Collection in Context Downtown New York in the late 1970s and early 1980s bore little resemblance to the gentrified area now known for designer boutiques and hip restaurants. Low rents made the neighborhood a haven for creative...
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...Randolph Duke's Autumn/Winter 1998 show for Halston was presented at New York Fashion Week. The show presented elegance and luxury with key garments including embellished and beaded skirts and dresses, shimmer maxi dresses, flowing chiffon...

Halston (1932–1990)

Brenda Polan

Brenda Polan is a fashion writer, editor, lecturer and academic. She was formerly fashion editor and women’s page editor of The Guardian and has since written for all Britain’s major newspapers and many magazines. She was until recently Programme Director (Media) at London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.

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Roger Tredre

Roger Tredre is Course Leader, MA Fashion Roger Tredre is Course Leader, MA Fashion Communication, at Central Saint Martins, University of the Arts London. Prior to his academic career, he worked in newspaper fashion journalism and was the first Editor-in-Chief of WGSN, the online fashion trends and research business. Author affiliation details are correct at time of print publication.

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The Great Fashion Designers : From Chanel to McQueen, the names that made fashion history

Bloomsbury Visual Arts, 2020

Book chapter

...Trouser suit in viscose jersey, Halston, Vogue, 1972. Photo: David Bailey/Condé Nast via Getty Images.The Halston look spoke of understated wealth: cashmere sweaters, silk shirtwaist dresses, simple elegant wool pants.The fashion lover...
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...Randolph Duke’s Spring/Summer 1998 show for Halston was presented at New York Fashion Week. One of Duke’s last collections, Roy Halston’s minimalist and clean aesthetic was reflected in the glamour and sexiness of women, much like his...
...Fashion and Style The 1970s was the decade when American fashion designer Ralph Lauren rose to fame and started to build his empire based on aspirational “lifestyle” branding. Lauren’s conservative designs, which suggested wealth and good...

Hairstyles

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Standards of beauty have varied enormously according to time and place. Yet as long as people have ordered their social relations, hairdressing has had a role in the struggle for status and reproduction. “Humans,” writes Robin Bryer, “are...
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...Randolph Duke’s Autumn/Winter 1997 womenswear collection for Halston was presented at New York Fashion Week and consisted of a plethora of feminine evening hourglass and column dresses in luxurious and sheer fabrics. Voluminous coats, which...

Isaac Mizrahi

Elizabeth Kutesko

Elizabeth Kutesko is Lecturer in Cultural Studies at Central Saint Martins, University of the Arts, London. Author affiliation details are correct at time of print publication.

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Designer biography

...Isaac Mizrahi was born in New York in 1961 and attended New York High School for the Performing Arts, before enrolling at the Parsons School of Design. On graduating in 1982, he worked as an assistant designer for Perry Ellis (1982–83...

Yarn Basics

Lisa Donofrio-Ferrezza

Lisa Donofrio-Ferrezza is an Associate Professor with the Fashion Design Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marilyn Hefferen

Marilyn Hefferen is a fashion design consultant with over thirty years of industry experience, and formerly Assistant Professor teaching knitwear design and fashion design classes at Drexel University and the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Designing a Knitwear Collection : From Inspiration to Finished Garments

Fairchild Books, 2017

Book chapter

...This chapter explores how fibers are used to create yarn. It shows examples of yarns and explains how to identify and describe yarns by their names and properties. The discussion then turns to yarn finishing and dyeing methods...