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...Dr. Martens International Spring/Summer 1993 launch show was presented at London Fashion Week and consisted of menswear and womenswear. The show commenced with a group of dancers followed by a performance from a male singer. The collection...

Brand Management

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

...Agyness Deyn for Dr. Martens wearing the Langston boot (photograph by Gavin Watson) The AW11 “First and Forever” campaign expresses the brand’s heritage and values.Explain how brands evolve and are managed by discussing how consumer...

Subcultural Dress

David Muggleton

David Muggleton

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Dunja Brill

Dunja Brill is at Humboldt University, Berlin. Author affiliation details are correct at time of print publication.

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Berg Encyclopedia of World Dress and Fashion Volume 8 : West Europe

Berg, 2010

Encyclopedia entry

...A subculture can be defined as a group with particular shared cultural features that distinguish it clearly from other subcultures and both the specific milieu (parent culture) and wider society (dominant culture) from which it emerges...