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Burberry*

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Although overtly recognized by its trademark check of red, black, white, and camel, Burberry is principally renowned for its innovation in waterproof clothing, rather than for the design of the lining material that traditionally lies...

Managing the Brand Life Cycle

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Diagnose healthy and unhealthy brands and discuss how the former contributes to business performance.Compare luxury and non-luxury brand repositioning/revitalization strategies.Discuss...

Land of Hip and Glory: Fashioning the ‘Classic’ National Body

Dressed to Impress : Looking the Part

Berg, 2011

Book chapter

...Introduction The fashion brand Burberry with its signature check fabric has recently been labelled as the ‘spinster of the high-street’ (Independent on Sunday August 1998: 3). As an iconic British fashion label, such an association has...
...Christopher Bailey, born in 1971 in Halifax, Yorkshire, UK, is the son of a joiner and a window dresser for Marks and Spencer. Bailey studied for a MA at the Royal College of Art in London, graduating in 1994; however, Donna Karan had...

Digital Storytelling

Social Media For Fashion Marketing : Storytelling in a Digital World

Bloomsbury Visual Arts, 2017

Book chapter

...The convergence culture of today continues to search for immersive stories that are told through the digital landscape, while advances in the way stories are told in social media and how they are told continue to transform as platforms...
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...Christopher Bailey’s Spring/Summer 2003 show for Burberry was presented at Milan Fashion Week. Bailey brought a sense of youthful sophistication to the heritage brand, incorporating a military meets athleisure theme. 1960s-inspired...

Burberry

Designer biography

...Founded in 1856 by Thomas Burberry, a country draper’s apprentice, the Burberry brand is one of today’s most valuable global luxury brands. Thomas Burberry’s shop in Hampshire, England, sold outdoor clothes and equipment. In 1880 he...
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...Christopher Bailey's Autumn/Winter 2003 show for Burberry was presented at Milan Fashion Week. Models such as Lisa Davies, Anne Catherine Lacroix and Caitriona Balfe walked the runway wearing 1980s inspired garments, adding energy and color...

Fashion’s Digital Body: Seeing and Feeling in Fashion Interactives

Fashion Media : Past and Present

Bloomsbury Education, 2013

Book chapter

...Introduction For many years, the photograph has been fashion’s primary media form. Over the past decade, however, the dissemination of fashion has grown to encompass much more than still images: it now includes films, podcasts, Web sites...

Luxury Brand Management in a Digital World

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Describe the digital challenge to luxury’s exclusivity and accessibility.Explain how luxury brands integrate digital and offline stores.Assess the digital strategies of luxury managers...