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Looking Good, Feeling Good

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...It is surprising to note that the critics for Adweek and Men’s Wear totally over looked the camp sensibility of Dormeuil advertisements, if not their slippery gender symbolism. Nonetheless, it is equally interesting to see...

From Dummies to Dandies

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

Search for publications

Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...The most withering—and thinly veiled—contumely was reserved for those advertisements that still persisted in using the much derided ‘tailor’s dummy’, the male figure who is depicted wearing clothing in a static pose and, like a cardboard...