Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.
Brand Story: Cases and Explorations in Fashion Branding
Fairchild Books, 2016
...Stefano Gabbana, Kylie Minogue, and Domenico Dolce attend the opening of the new Dolce & Gabbana men’s store with a preview of the Summer 2014 Tailoring Collection at Dolce & Gabbana on June 15, 2013, in London.Reveal the brand/story...
Brenda Polan is a fashion writer, editor, lecturer and academic. She was formerly fashion editor and women’s page editor of The Guardian and has since written for all Britain’s major newspapers and many magazines. She was until recently Programme Director (Media) at London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.
Roger Tredre is Course Leader, MA Fashion Roger Tredre is Course Leader, MA Fashion Communication, at Central Saint Martins, University of the Arts London. Prior to his academic career, he worked in newspaper fashion journalism and was the first Editor-in-Chief of WGSN, the online fashion trends and research business. Author affiliation details are correct at time of print publication.
The Great Fashion Designers: From Chanel to McQueen, the names that made fashion history
Bloomsbury Visual Arts, 2020
...The success of their partnership has rested on the attraction of opposites.The most successful design partnership in fashion history, Domenico Dolce and Stefano Gabbana, burst onto the fashion scene in the mid-1980s through a mixture...
...Few brands typify the romanticized Italian ideal quite like Dolce and Gabbana (D&G). Sicilian stereotypes abound when envisioning the characteristic D&G garb—whether it’s the “Sicilian widow” draped in reams of black lace, the “Mafioso...
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