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  • 2013
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...Learning Objectives Upon completion of this case, students will be able to: Identify the key problems facing Jentayu and how Jentayu can remain competitive in the current market. Explain the effect of the increase of small businesses...

Embargo of Flotilla

Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Understand the implications of a trade war between two countries. Analyze the legal and ethical challenges to changes in trade policies. Propose ethical and legal...
...Learning Objectives Upon completion of this case, students will be able to: Identify the reasons underlying the need to manage issues such as gender representation by fashion brands in a responsible way and with their consumers in mind...

ARKET: How can a Sustainable Approach be Consistently Communicated Online and Offline to Gain Competitive Advantage?

Mirsini Trigoni

Mirsini Trigoni

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Bethan Alexander

Bethan Alexander is with the London College of Fashion Author affiliation details are correct at time of print publication.

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Advanced business case

...Learning Objectives Upon completion of this case, students will be able to: Examine ARKET’s brand identity and sustainable approach. Analyze and compare ARKET’s offline and online visual brand communication. Evaluate how ARKET’s sustainable...
...Learning Objectives Upon completion of this case, students will be able to: Understand some of the challenges an entrepreneur may face when starting their small business. Identify and evaluate a range of social media platforms...

A Cast of Thousands: Martin Grant and the New Qantas Uniform

Uniform : Clothing and Discipline in the Modern World

Bloomsbury Visual Arts, 2019

Book chapter

...In 2011, the Australian legacy airline Qantas announced that the Peter Morrissey Balarinji Indigenous patterned uniform, which had been worn since 2003, would be replaced, along with a revamping of the company’s corporate image...

Should Stella McCartney Implement Zero Waste Design Strategies?

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Define and explain zero waste design techniques and strategies in the fashion industry. Explain the alignment between zero waste design and the mission of Stella...

Mundialization: Brazilian dress in National Geographic Brasil, August 2013

Elizabeth Kutesko

Elizabeth Kutesko is Lecturer in Cultural Studies at Central Saint Martins, University of the Arts, London. Author affiliation details are correct at time of print publication.

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Fashioning Brazil : Globalization and the Representation of Brazilian Dress in National Geographic

Bloomsbury Visual Arts, 2018

Book chapter

...The previous chapters of this book have used a snapshot methodology to analyze ten case studies from National Geographic and National Geographic Brasil, which spanned the period from 1926 to 2011. My analysis expanded upon the theoretical...

Generational and Cultural Differences in Perceived Values of Luxury Products

Ka Tat Nixon Chen

Ka Tat Nixon Chen is based at Mahidol University International College, Tourism and Hospitality Management Division, Thailand. Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Analyze the role of perceived value of products in marketing luxury goods. Explain the perceived values that customers use to evaluate and select luxury products...