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Cinema and Television Advertising For Menswear

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

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Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...It would be easy to assume that by the early 1960s cinema and television publicity had become more strategic than press advertising in reaching wide audiences, but the statistical evidence that exists suggests otherwise and, in the case...

Ironing Out The Creases

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

Search for publications

Advertising Menswear : Masculinity and Fashion in the British Media since 1945

Bloomsbury Academic, 2014

Book chapter

...By extension, many advertisements for suits, along with those for shirts, trousers and underwear, either underscored the benefits of wool or cotton or demonstrated the impact that synthetic materials had made on the manufacture of menswear....