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  • 1945
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Utility and Austerity

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...By early 1942, Utility garments were making a noticeable contribution to spring fashions. Garments made from the Utility fabrics were shown alongside of non-Utility ranges, with which they were still in competition, offering similarly...

Keep Smiling Through: Good Health and Natural Beauty

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The editor of Weldon’s Ladies Journal assured her readers in the autumn of 1939 that the Journal would ‘help the women of this country … to keep a cheerful heart and to maintain a calm competence’.J. Waller and M. Vaughan-Rees, Women...

Calls for Rationed Fashion

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The preceding chapters have explored the issues affecting clothing both before and at the onset of war, looking in particular at the types of clothing being produced and worn, consideration of what constituted the fashionable and stylish...

Clothes for Coupons

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...Clothes rationing was introduced on June bank holiday weekend 1941. The first broadcast and press release on bank holiday Sunday gave a general summary of the need for rationing and emphasized that it was ‘not the same as shortage...

Assessing the Impact of Clothes Rationing

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The policy of fair shares enshrined within clothes rationing now had to be monitored to assess the degree to which the coupon allocation was indeed sufficient for the health and well-being of the whole population. Asked by Churchill what...

Conclusion

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...This work has endeavoured to provide a comprehensive account of dress and dress practice for women during the Second World War. A range of social, economic, political and aesthetic factors created the infrastructure for the making...

Evacuation

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...While information and education on health and fitness increasingly reached out to a wider audience, there remained an element of the population for whom such initiatives were of little or no consequence. The poorest families in Britain...

Setting the Ration

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...On 1 June 1941, clothes rationing was officially launched with every man, woman and child receiving sixty-six coupons to last for a year. Newspapers and radio broadcasts carried essential information, and over the bank holiday weekend...

Fashions for a Phoney War

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...At 11.15 a.m. on Sunday, 3 September 1939, Neville Chamberlain confirmed that Britain was at war with Germany. For the eight months of ‘peace-in-war’J. Struther, Mrs Miniver (Virago, 1989; first published by Chatto and Windus, 1939), p...

Home Front Clothing Initiatives

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...Looking through magazines of all types from the period, one is struck by the enormous number of inducements to keep busy. Women on the home front were encouraged to take up some form of work, very often in addition to specific paid...