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Online Research and Ethnography

Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004), Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016). Author affiliation details are correct at time of print publication.

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Doing Research in Fashion and Dress : An Introduction to Qualitative Methods

Bloomsbury Visual Arts, 2020

Book chapter

...To learn the differences between offline and online researchTo examine the validity and reliability of online informationTo understand the importance of digital literacy skillsTo explore how to use blogs and social media as a research tool...

Writing Employment Messages

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:The employment process and interview skillsWriting an effective employment messageRésumés and follow-up correspondencesIn a report written by the National...

Modern Forecasting Methods

Lorynn R. Divita

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching. Author affiliation details are correct at time of print publication.

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Fashion Forecasting

Bloomsbury Academic, 2019

Book chapter

...I don’t believe that clothes can start a revolution, but I do believe thatfashion is often a manifestation of a sociological or political climate. Objectives Comprehend the history and evolution of trend forecasting Connect current...

The Global Fashion Industry

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:definitions and applications of processes that occur throughout the fashion supply chain (design, merchandising, manufacturing, and marketing)an overview of the history and organization...

The Fashion Accessories Industry

Celia Stall-Meadows

Celia Stall-Meadows is assistant professor of Fashion Marketing in the Department of Family and Consumer Sciences at Northeastern State University in Tahlequah, Oklahoma. Her professional memberships include the International Textile and Apparel Association and the American Association of Family and Consumer Sciences. Author affiliation details are correct at time of print publication.

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Know Your Fashion Accessories

Fairchild Publications, 2004

Book chapter

...“If you want to dress well, it takes time to look as if it took no time at all.”“The fickle junior customer may change her mind every week about her favorite outfit and place to shop, but one category is staying at the top of her shopping...

After the show

Gill Stark

Gill Stark is Assistant Dean and Head of the School of Creative and Liberal Arts at Regent's University London. She has worked as a fashion designer and in academia and has previously held posts at AIU London and the London College of Fashion as well as teaching roles at other UK universities. Gill has produced fashion shows in industry and for universities and for many years has taught fashion show production to international students. Author affiliation details are correct at time of print publication.

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The Fashion Show : History, theory and practice

Bloomsbury Visual Arts, 2018

Book chapter

...Chapter Six explores what happens after the designer takes their bow at the end of the show. As the promotional campaign continues with post-show interviews and after parties, the chapter explains how the PR teams, photographers...

The Process and Methods of Fashion Trend Analysis and Forecasting

Eundeok Kim

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Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA. Author affiliation details are correct at time of print publication.

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Ann Marie Fiore

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Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events, and Hospitality Management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Alice Payne

Alice Payne is a Senior Lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research. Author affiliation details are correct at time of print publication.

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Hyejeong Kim

Hyejeong Kim was formerly an associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA. Author affiliation details are correct at time of print publication.

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Fashion Trends : Analysis and Forecasting

Bloomsbury Visual Arts, 2021

Book chapter

...Objectives Explain the process of fashion trend analysis and forecasting Discuss how sociocultural factors influence trends in the fashion industry Examine the methods of short-term fashion forecasting, including color, textiles...

Presentations and Beyond

Linda Tain

Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets. Author affiliation details are correct at time of print publication.

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Portfolio Presentation for Fashion Designers : Fourth Edition

Fairchild Books, 2018

Book chapter

...Junghan Lew, Fashion Institute of TechnologyThere are a variety of presentation formats in the fashion industry for selling and communicating ideas. Some are analog and some are digital, and why and how they are used is determined by each...

Writing Books

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:Research and the idea behind a fashion bookThe differences between fiction and nonfictionThe writing environmentWriting a book proposal and query letterUsing...

Resident Buying Offices and Other Fashion Information Sources for Retailers

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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Ellen Diamond

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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The World of Fashion

Fairchild Publications, 2013

Book chapter

...Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, with what is happening. After you have completed this chapter, you will be able to discuss:The terms resident buying office...