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  • Bloomsbury Fashion Business Cases
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Fashion Advocacy and Film

Intermediate business case

...Learning Objectives Upon completion of this case, students will be able to: Explain the motives and practice of contemporary social and digital marketing. Describe the role that fashion film plays as part of a wider digital strategy...
...Learning Objectives Upon completion of this case, students should be able to: Review the arguments put forward by the Australian manufacturers of sheepskin Ugg boots and Deckers Outdoor Corp (parent company of UGG® Australia). Using...

Home Shopping Dilemma

Revised by:

Judy K. Miler

Judy K. Miler

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and

Nancy J. Rabolt

Nancy J. Rabolt

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Describe the challenges of on-air television retailing. Explain how to compare and select merchandise to sell on a home shopping television program. Identify...
...Learning Objectives Upon completion of this case, students should be able to: Identify challenges associated with transitioning and scaling from a crowdfunding project to a men’s lifestyle brand with multicategory product offerings...
...Learning Objectives Upon completion of this case, students should be able to: Identify how a new, unknown designer can build a brand overseas with limited resources. Understand the importance of a clear brand identity. Examine how...