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Weighing the Options: Should Kristen Buy a Struggling Business?

Joy M. Kozar

and

Sara B. Marcketti

Sara B. Marcketti is an associate professor at Iowa State University, USA, where she serves as an associate director in the Center for Excellence in Learning and Teaching and formerly served as curator at the Textiles and Clothing Museum. Author affiliation details are correct at time of print publication.

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Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Describe the risks of entrepreneurship and buying an existing business. Identify steps to build a successful fashion boutique business. Explain how the analysis...
...Learning Objectives Upon completion of this case, students will be able to: Understand the business operations of a French fashion start-up and brand. Identify, examine, assess, and analyze key elements of brand identity, values...

Amber’s Wave

Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Identify steps in starting a new business. Identify challenges of expanding a small business. Outline steps of a business plan for a small business.Introduction...
...Learning Objectives Upon completion of this case, students will be able to: Identify and understand the stages of product development that One Two Cosmetics completed in order to develop their signature product. Demonstrate an understanding...

Conscious Step: Marketing Socks to Fight Poverty

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Define the target customer for Conscious Step socks. Analyze the effectiveness of Conscious Step’s current marketing efforts. Create a fifty-word marketing...
...Learning Objectives Upon completion of this case, students should be able to: Describe how a small family-owned retailer can improve company morale and retention. Identify factors within an organizational structure, such as compensation...
...Learning Objectives Upon completion of this case, students should be able to: Explain why and how technology and innovations have contributed to Amazon’s customer success. Compare and contrast online and brick-and-mortar shopping...
...Learning Objectives Upon completion of this case, students should be able to: Evaluate and analyze the store’s current model and market demographic. Apply business and marketing models to find opportunities for development. Explore...
...Learning Objectives Upon completion of this case, students should be able to: Discuss the types of problems a small family retailer may have and through what methods these problems may be resolved. Explain the importance of clarifying roles...
...Learning Objectives Upon completion of this case, students should be able to: Describe how a person can successfully build a branded merchandise line and market to retailers. Explain how a manufacturer can get their merchandise...