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The case collection is curated, edited, and shaped by our expert team of international subject specialists. Our Editors work with each author to provide astute feedback and valuable insight into the case study method of teaching, to ensure every case is classroom-ready. Meet the team…
Professor of Marketing and Sustainable Business at the British School of Fashion, Glasgow Caledonian University. Natascha is a Higher Education Academy National Teaching Fellow with extensive international experience teaching fashion in Europe, Asia and North America. Natascha is an award-winning case study author writing on ethical business (The Case Centre) and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha is the Vice Chair of the Costume Society and Fellow of the Royal Society of Arts. Her publications have appeared in journals including the Journal of Fashion Marketing Management and Psychology Aesthetics Creativity and the Arts. Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, VICE and SHOWstudio.
Bernadette Coughlan is a Course Leader and Lecturer of International Fashion Business at Nottingham Trent University. She has taught the programme both Internationally and in the UK with specialisms including International Collaboration, Fashion Buying & Sourcing & Supply Chain. Prior to joining academia, Bernadette spent several successful years as a fashion buyer within the retail industry. She has worked across a multitude of product categories with a wide supplier base travelling to various countries to source product ranges. Bernadette has been involved with Fashion & Retail apprenticeships for many years both assessing learners and developing new relevant criterion for Buying & Merchandising apprenticeships.
Dr. Helen Trejo is a faculty in the Department of Apparel Merchandising & Management at California State Polytechnic University, Pomona. She teaches textile science, apparel construction, and research courses. She has received several grant awards to support inclusive, student-centered pedagogical approaches with natural fibers for sustainable development. Her research explores the intersections of fibers, fashion, agriculture, and technology to support a local clothing and textiles economy. She has surveyed and interviewed several U.S. small business owners and entrepreneurs who are part of a farm-to-fashion value chain for sustainable fashion. She has published in several journals, such as Fashion Practice, the Clothing & Textiles Research Journal, and Fashion, Style & Popular Culture.
Mi Medrado is a cultural-economic Anthropologist. Her research interests are related to the cultural and commercial contemporary production and circulation of Media and the Fashion industry in the Global South. Medrado is a doctorate researcher at the Federal University of Bahia – UFBA. She also holds a Master in Arts and is currently a Ph.D. student at the University of California, Los Angeles.
Her teachings and research on culture and political economy aim to elaborate methodology tools for a fashion for future research in the Global South. In 2021, she was nominated for Brazil's most traditional literary award: the Jabuti Award, on the innovation and reading promotion axis.
Mi Medrado is among the initiators of the Decolonial Studies in Fashion Network (REDeM) and part of the research project: Colonization and Design Education in Brazil at the Federal University of Ceará. She is a founder-researcher of the Fashion and Decoloniality: Global South Crossing collective, CoMoDe. Medrado is the editor-in-chief of Research Collective for Decoloniality and Fashion.
Senior Lecturer and Course Director for the Masters in Strategic Fashion Marketing at the London College of Fashion, Ana Roncha is an experienced strategic thinker working with established international fashion and lifestyle brands, start-up communities, academia, media and international organisations. She is a renowned academic with close to two decades specialising in strategic fashion marketing and fashion brand development in a global setting. Ana holds a PhD in Design and Marketing Management for the Fashion Industry, holds a Post-Doctoral Research Fellowship in Enterprise and Innovation, and is a fellow of the HEA. Co-author of the book Fashion Management: A Strategic Approach as well as the Case Centre’s award winning case on Ethics and Social Responsibility 2019.
Senior Lecturer and Course Leader in Global Fashion Retailing at London College of Fashion, Bethan Alexander, is a Senior Teaching Fellow, Research Fellow, UAL Teaching Scholar and Deputy Chair of the Fashion Marketing Consumption & discourse SIG, Academy of Marketing. Bethan’s research spans Multi-Sensory Fashion Retailing; Customer Brand Experiences Online and Offline and Innovative Retail Formats. Bethan has presented at conferences internationally and her publications have appeared in journals including Journal of Fashion Marketing & Management, Journal of Retailing & Consumer Services and International Journal of Retailing & Distribution Management. Bethan has extensive industrial work experience and leads on multiple knowledge exchange collaborations between academia and industry.
Karina McGowan is a Lecturer in Marketing and Fashion Marketing with subject specialism in branding, communications, consumer behaviour and supply chain management. She is the Programme Leader of the MSc Digital Marketing within the School of Business and Creative Industries at University of the West of Scotland. Previously Karina has worked at Glasgow Caledonian University and Strathclyde University. She is a Fellow of the Higher Education Academy and was awarded her Postgraduate Certificate in Academic Practice in 2018. Prior to joining academia Karina gained experience across design, public relations, and wholesales for luxury fashion brands including Alexander McQueen, Pringle of Scotland, and MaxMara.
Frederica Brooksworth is a British-Ghanaian Academic, Researcher and Business Strategist. She is the Executive Director of the Council for International African Fashion Education (CIAFE) a non-profit organisation dedicated to advancing the development of African Fashion Education. Brooksworth is also the Director of IA Connect (Industrie Africa). Brooksworth has taught at numerous universities and is a lecturer at the London College of Fashion, British School of Fashion and Conde Nast College of Fashion and Design. She is a Board Member at BlueCrest University College.
She is currently undertaking a Doctorate in Education with a focus on innovating the African Fashion Education system in order to close the knowledge and skills gap to create employability opportunities and contribute to economic growth. Brooksworth holds a Bachelor of Arts in Fashion Marketing and a Masters of Arts in Fashion Entrepreneurship and Innovation obtained from the London College of Fashion. In addition to this, Brooksworth has obtained a Postgraduate Certificate in Teaching and Learning. She also often undertakes Executive Education courses at Saïd Business School at Oxford University. Brooksworth is a Fellow of the Higher Education Academy and is a member of the Chartered Institute of Marketing.
Nirbhay Rana is an Assistant Professor at IILM University, India, with over 16 years of academic experience and is a Fellow of the Royal Society of Arts (RSA), London. His expertise lies in sustainable fashion, corporate social responsibility (CSR), and ethical business practices, contributing significantly to fashion education, research, and curriculum development. An established scholar and author, Nirbhay has authored three books, including Threaded Harmony: A Sustainable Approach to Fashion (Emerald Publishing, 2024). His research spans sustainability, circular economy, business ethics, textile science, and fashion marketing, with 12 Scopus-indexed papers and publications in Elsevier, CRC Press, and IGI Global USA. His scholarship has advanced critical discussions on sustainable fashion and responsible business strategies within both academic and industry contexts. In addition to his research contributions, Nirbhay serves as a peer reviewer for the Journal of Comprehensive Business Administration Research (Bon View Publishing, Singapore) and the Journal of Sustainable Development Research (SciencePG, New York). A recognized voice in sustainable fashion and inclusivity, he actively engages with industry and media platforms, including The Indian Express, Textile Sphere, and Fiber2Fabric, influencing contemporary discourse on ethical and sustainable fashion practices.
President and Founder of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Leslie is an award-winning educator and scholar with 34 years of experience teaching and conducting research on the social psychology of fashion, fashion marketing/merchandising, and global sourcing. She is the author of the bestselling textbook The Business of Fashion (Fairchild Books).
