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The case collection is curated, edited, and shaped by our expert team of international subject specialists. Our Editors work with each author to provide astute feedback and valuable insight into the case study method of teaching, to ensure every case is classroom-ready. Meet the team…
Professor of Marketing and Sustainable Business at the British School of Fashion, Glasgow Caledonian University. Natascha is a Higher Education Academy National Teaching Fellow with extensive international experience teaching fashion in Europe, Asia and North America. Natascha is an award-winning case study author writing on ethical business (The Case Centre) and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha is the Vice Chair of the Costume Society and Fellow of the Royal Society of Arts. Her publications have appeared in journals including the Journal of Fashion Marketing Management and Psychology Aesthetics Creativity and the Arts. Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, VICE and SHOWstudio.
Emily Huggard is an Assistant Professor of Fashion Communication at Parsons School of Design and author of the book Communicating Fashion Brands: Theoretical and Practical Perspectives. Her research explores the changing ideologies of luxury and the definition of brand experience in the epoch of post-consumerism. Emily continues her practice as a brand consultant, and has worked with brands such as Cutler and Gross, Victoria Beckham, COS, Tomorrowland and Maison Kitsuné.
Dr. Helen Trejo is a faculty in the Department of Apparel Merchandising & Management at California State Polytechnic University, Pomona. She teaches textile science, apparel construction, and research courses. She has received several grant awards to support inclusive, student-centered pedagogical approaches with natural fibers for sustainable development. Her research explores the intersections of fibers, fashion, agriculture, and technology to support a local clothing and textiles economy. She has surveyed and interviewed several U.S. small business owners and entrepreneurs who are part of a farm-to-fashion value chain for sustainable fashion. She has published in several journals, such as Fashion Practice, the Clothing & Textiles Research Journal, and Fashion, Style & Popular Culture.
Holly Lentz-Schiller is Professor of Marketing and Program Coordinator for Fashion Merchandising at Stevenson University. She teaches courses in social entrepreneurship, retailing, sourcing and logistics, with a focus in sustainability, with a research focus on the social psychology of dress, as well as pedagogy in higher education. Holly's writing has appeared in the Clothing and Textiles Research Journal and the Journal of Fashion Marketing and Management, and she has contributed numerous case studies to textbooks across fields of academic study.
Mi Medrado is a cultural-economic Anthropologist. Her research interests are related to the cultural and commercial contemporary production and circulation of Media and the Fashion industry in the Global South. Medrado is a doctorate researcher at the Federal University of Bahia – UFBA. She also holds a Master in Arts and is currently a Ph.D. student at the University of California, Los Angeles.
Her teachings and research on culture and political economy aim to elaborate methodology tools for a fashion for future research in the Global South. In 2021, she was nominated for Brazil's most traditional literary award: the Jabuti Award, on the innovation and reading promotion axis.
Mi Medrado is among the initiators of the Decolonial Studies in Fashion Network (REDeM) and part of the research project: Colonization and Design Education in Brazil at the Federal University of Ceará. She is a founder-researcher of the Fashion and Decoloniality: Global South Crossing collective, CoMoDe. Medrado is the editor-in-chief of Research Collective for Decoloniality and Fashion.
Senior Lecturer and Course Director for the Masters in Strategic Fashion Marketing at the London College of Fashion, Ana Roncha is an experienced strategic thinker working with established international fashion and lifestyle brands, start-up communities, academia, media and international organisations. She is a renowned academic with close to two decades specialising in strategic fashion marketing and fashion brand development in a global setting. Ana holds a PhD in Design and Marketing Management for the Fashion Industry, holds a Post-Doctoral Research Fellowship in Enterprise and Innovation, and is a fellow of the HEA. Co-author of the book Fashion Management: A Strategic Approach as well as the Case Centre’s award winning case on Ethics and Social Responsibility 2019.
Senior Lecturer and Course Leader in Global Fashion Retailing at London College of Fashion, Bethan Alexander, is a Senior Teaching Fellow, Research Fellow, UAL Teaching Scholar and Deputy Chair of the Fashion Marketing Consumption & discourse SIG, Academy of Marketing. Bethan’s research spans Multi-Sensory Fashion Retailing; Customer Brand Experiences Online and Offline and Innovative Retail Formats. Bethan has presented at conferences internationally and her publications have appeared in journals including Journal of Fashion Marketing & Management, Journal of Retailing & Consumer Services and International Journal of Retailing & Distribution Management. Bethan has extensive industrial work experience and leads on multiple knowledge exchange collaborations between academia and industry.
Karina McGowan is a Lecturer in Marketing and Fashion Marketing with subject specialism in branding, communications, consumer behaviour and supply chain management. She is the Programme Leader of the MSc Digital Marketing within the School of Business and Creative Industries at University of the West of Scotland. Previously Karina has worked at Glasgow Caledonian University and Strathclyde University. She is a Fellow of the Higher Education Academy and was awarded her Postgraduate Certificate in Academic Practice in 2018. Prior to joining academia Karina gained experience across design, public relations, and wholesales for luxury fashion brands including Alexander McQueen, Pringle of Scotland, and MaxMara.
Frederica Brooksworth is a British-Ghanaian Academic, Researcher and Business Strategist. She is the Executive Director of the Council for International African Fashion Education (CIAFE) a non-profit organisation dedicated to advancing the development of African Fashion Education. Brooksworth is also the Director of IA Connect (Industrie Africa). Brooksworth has taught at numerous universities and is a lecturer at the London College of Fashion, British School of Fashion and Conde Nast College of Fashion and Design. She is a Board Member at BlueCrest University College.
She is currently undertaking a Doctorate in Education with a focus on innovating the African Fashion Education system in order to close the knowledge and skills gap to create employability opportunities and contribute to economic growth. Brooksworth holds a Bachelor of Arts in Fashion Marketing and a Masters of Arts in Fashion Entrepreneurship and Innovation obtained from the London College of Fashion. In addition to this, Brooksworth has obtained a Postgraduate Certificate in Teaching and Learning. She also often undertakes Executive Education courses at Saïd Business School at Oxford University. Brooksworth is a Fellow of the Higher Education Academy and is a member of the Chartered Institute of Marketing.
Dr Carol Tan is a Senior Lecturer and Program Manager for the Masters in Fashion (Entrepreneurship) at RMIT University, Australia. She teaches two courses: Fashion Entrepreneurship and Fashion Venture Creation, which focus on developing a growth mindset to evaluate opportunities for new and growing businesses in the fashion industry. Dr Tan has received five teaching awards including the 2013 Program Award for Innovation in Curricula, Learning and Teaching. She has been actively researching key success factors for fast-growth small-to-medium enterprises since 2003. Dr Tan's work has been quoted by Australian media and featured in peer-reviewed academic journals, national and international conference proceedings and industry reports.
President and Founder of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Leslie is an award-winning educator and scholar with 34 years of experience teaching and conducting research on the social psychology of fashion, fashion marketing/merchandising, and global sourcing. She is the author of the bestselling textbook The Business of Fashion (Fairchild Books).
