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Bloomsbury Fashion Business Cases: Editorial Team

The case collection is curated, edited, and shaped by our expert team of international subject specialists. Our Editors work with each author to provide astute feedback and valuable insight into the case study method of teaching, to ensure every case is classroom-ready. Meet the team…

Editor-in-Chief, Natascha Radclyffe-Thomas

Photograph of Natascha Radclyffe-Thomas, Editor-in-Chief of Bloomsbury Fashion Business Cases

Professor of Marketing and Sustainable Business at the British School of Fashion, Glasgow Caledonian University. Natascha is a Higher Education Academy National Teaching Fellow with extensive international experience teaching fashion in Europe, Asia and North America. Natascha is an award-winning case study author writing on ethical business (The Case Centre) and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha is the Vice Chair of the Costume Society and Fellow of the Royal Society of Arts. Her publications have appeared in journals including the Journal of Fashion Marketing Management and Psychology Aesthetics Creativity and the Arts. Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, VICE and SHOWstudio.


 Regional Editors

Photograph of Emily Huggard, Regional Editor of Bloomsbury Fashion Business Cases

USA and Canada: Emily Huggard

Emily Huggard is an Assistant Professor of Fashion Communication at Parsons School of Design and author of the book Communicating Fashion Brands: Theoretical and Practical Perspectives. Her research explores the changing ideologies of luxury and the definition of brand experience in the epoch of post-consumerism. Emily continues her practice as a brand consultant, and has worked with brands such as Cutler and Gross, Victoria Beckham, COS, Tomorrowland and Maison Kitsuné.



Photograph of Bin Shen, Regional Editor of Bloomsbury Fashion Business Cases

China: Bin Shen

Associate Professor at Donghua University in China and a Humboldt Fellow in Germany. Bin has published more than 50 research articles in leading journals, such as Production and Operations Management, Journal of Business Research, Supply Chain Management: An International Journal, Technological Forecasting and Social Change, International Journal of Production Economics. He won The Textile Institute Research Publication Award from The Textile Institute IN 2016.



Photograph of Ana Roncha, Regional Editor of Bloomsbury Fashion Business Cases

Europe: Ana Roncha

Senior Lecturer and Course Director for the Masters in Strategic Fashion Marketing at the London College of Fashion, Ana Roncha is an experienced strategic thinker working with established international fashion and lifestyle brands, start-up communities, academia, media and international organisations. She is a renowned academic with close to two decades specialising in strategic fashion marketing and fashion brand development in a global setting. Ana holds a PhD in Design and Marketing Management for the Fashion Industry, holds a Post-Doctoral Research Fellowship in Enterprise and Innovation, and is a fellow of the HEA. Co-author of the book Fashion Management: A Strategic Approach as well as the Case Centre’s award winning case on Ethics and Social Responsibility 2019.

Photograph of Bethan Alexander, Regional Editor of Bloomsbury Fashion Business Cases

UK: Bethan Alexander

Senior Lecturer and Course Leader in Global Fashion Retailing at London College of Fashion, Bethan Alexander, is a Senior Teaching Fellow, Research Fellow, UAL Teaching Scholar and Deputy Chair of the Fashion Marketing Consumption & discourse SIG, Academy of Marketing. Bethan’s research spans Multi-Sensory Fashion Retailing; Customer Brand Experiences Online and Offline and Innovative Retail Formats. Bethan has presented at conferences internationally and her publications have appeared in journals including Journal of Fashion Marketing & Management, Journal of Retailing & Consumer Services and International Journal of Retailing & Distribution Management. Bethan has extensive industrial work experience and leads on multiple knowledge exchange collaborations between academia and industry.

Photograph of Okey Okere, Regional Editor of Bloomsbury Fashion Business Cases

Africa: Okey Okere

Managing Director of Hofstede Insights Nigeria and Adjunct Faculty Member of Business School Netherlands (Nigeria). Okey is a certified cross-cultural management expert that regularly contributes articles for the EU’s Cube-In project, to help (mainly European) entrepreneurs understand how to do business in Africa and other regions.




Photograph of Carol Tan, Regional Editor of Bloomsbury Fashion Business Cases

Australasia: Carol Tan

Dr Carol Tan is a Senior Lecturer and Program Manager for the Masters in Fashion (Entrepreneurship) at RMIT University, Australia. She teaches two courses: Fashion Entrepreneurship and Fashion Venture Creation, which focus on developing a growth mindset to evaluate opportunities for new and growing businesses in the fashion industry. Dr Tan has received five teaching awards including the 2013 Program Award for Innovation in Curricula, Learning and Teaching. She has been actively researching key success factors for fast-growth small-to-medium enterprises since 2003. Dr Tan's work has been quoted by Australian media and featured in peer-reviewed academic journals, national and international conference proceedings and industry reports.


Screenshot from YouTube video titled Introducing Bloomsbury Fashion Business Cases

Emeritus Editor, Leslie Davis Burns

President and Founder of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Leslie is an award-winning educator and scholar with 34 years of experience teaching and conducting research on the social psychology of fashion, fashion marketing/merchandising, and global sourcing. She is the author of the bestselling textbook The Business of Fashion (Fairchild Books).