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Kickstarting a Brand

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...After splitting with his long-time business partner, John Grimes is seeking a new entrepreneurial venture. He is unsure of the direction to take in terms of product development but is confident his entrepreneurial mindset will lead him...
...Learning Objectives Upon completion of this case, students should be able to: Discuss the types of problems a small family retailer may have and through what methods these problems may be resolved. Explain the importance of clarifying roles...
...Learning Objectives Upon completion of this case, students should be able to: Identify user’s aims, needs, and motivations to explore Depops’ creative and cultural positioning. Discuss and appraise the potential business challenges...
...Learning Objectives Upon completion of this case, students will be able to: Understand the business operations of a French fashion start-up and brand. Identify, examine, assess, and analyze key elements of brand identity, values...

Amber’s Wave

Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Identify steps in starting a new business. Identify challenges of expanding a small business. Outline steps of a business plan for a small business.Introduction...

Planning a Strategy to Open a Business

Michele M. Granger

,

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Tina M. Sterling

Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US. Author affiliation details are correct at time of print publication.

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and

Ann Cantrell

Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie's Blue Ribbon General Store in Brooklyn, NY. Author affiliation details are correct at time of print publication.

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Fashion Entrepreneurship : Retail Business Planning

Fairchild Books, 2019

Book chapter

...Upon successful completion of this chapter, readers will be able to: Describe the three main methods of entering the market with an entrepreneurial business: — starting a new business from...
...Learning Objectives Upon completion of this case, students will be able to: Identify and understand the stages of product development that One Two Cosmetics completed in order to develop their signature product. Demonstrate an understanding...
...Learning Objectives Upon completion of this case, students should be able to: Describe how a person can successfully build a branded merchandise line and market to retailers. Explain how a manufacturer can get their merchandise...
...Learning Objectives Upon completion of this case, students should be able to: Identify challenges associated with transitioning and scaling from a crowdfunding project to a men’s lifestyle brand with multicategory product offerings...

Social enterprise, creative arts, and community development for marginal or migrant populations

Paul Whittaker

Paul Whittaker Paul Whittaker is Dean of the Faculty of Business, Law, and Art at the University of Southampton, UK. Author affiliation details are correct at time of print publication.

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Sustainability and the Social Fabric : Europe’s New Textile Industries

Bloomsbury Academic, 2017

Book chapter

...This chapter aims to consider social sustainability from the perspective of the knowledge exchange increasingly facilitated by governments, business, universities, and other stakeholders, to encourage the economic growth agenda at national...