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Why the Midi Failed

Classic and Modern Writings on Fashion

Berg, 2009

Encyclopedia entry

...The success of fashions, not surprisingly, depends upon giving the consumer what she wants. Source: Journal of Advertising Research, 12 (The Advertising Research Foundation, 1972), 39–44.The substantial number of new...

The 1970s: Activism and Fashion

Phyllis G. Tortora

Phyllis G. Tortora is a widely published author of textbooks, encyclopedias and reference works, and a specialist on textiles and historic costume. Her books include Fairchild's Dictionary of Textiles, the Dictionary of Fashion, and Fairchild's Encyclopedia of Accessories. She is the co-author (with Keith Eubank) of Survey of Historic Costume: A History of Western Dress, and has contributed articles to Scribner's Encyclopedia of Clothing and Fashion. Author affiliation details are correct at time of print publication.

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Sara B. Marcketti

Sara B. Marcketti is an associate professor at Iowa State University, USA, where she serves as an associate director in the Center for Excellence in Learning and Teaching and formerly served as curator at the Textiles and Clothing Museum. Author affiliation details are correct at time of print publication.

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Survey of Historic Costume

Fairchild Books, 2021

Book chapter

...After studying this chapter, you will be able to:Discuss how the current events were reflected in 1970s fashionsDescribe how the environmental movement of the 1970 s influenced the fibers and fabrics used in fashionDetail how women...